Why Use Blip.

tv

Blip.tv is a website that hosts and distributes web shows online and features advertisements as well.
Founded in 2005, the service aims to build the next generation of TV networking. The main focus of the
service is on serial web show programming. Blip.tv is different from the likes of Youtube and Metacafe,
which are based more on the viral video sharing model and where friends and family can host videos.

With expertise in technology, business development and distribution, Blip.tv offers to host
independently produced Web shows and is currently providing its services to over 50,000 such
independent producers. Show creators or producers that work with Blip.tv use it everyday to manage
their online and offline presence.

The model works on the following 3 premises:

• Once creators join Blip.tv, they can use the Show Creator Dashboard to manage their shows from one
location. With average sessions lasting 8 minutes, these videos are distributed across the web onto
televisions across America. There are currently 44,000 show creators who publish over 4000 episodes a
day.

• A dedicated sales team is provided to the shows' producers with representatives in major cities like
New York, London, Chicago and Texas.

• A 50-50 revenue-sharing deal exists between Blip.tv and the show creators.

Blip.tv is dedicated to making the distribution process simple and enables its independent producers to
simply drag and drop the videos they wish to air. It even allows them a check box option of syndicating
the show/video to a television screen.

Other facts are features are as follows:

• Publishers can even control advertisement formats on their shows.

• There are analytical insights provided to the publisher to tell him where his target audience is and
who they are. Even audience behavior like fast forwarding and rewinding can be monitored to see which
parts of the show are considered interesting and which boring. This works as feedback for the publishers
which can be used to improve future shows.

• Distribution is widespread on Blip.tv. The service has partnered with Youtube, AOL, TiVo, Apple and
NBC and covers a wide spectrum of client space. Publishers can choose most of these distribution
partners through a check-box feature.

• Cashing in on its advertising sales skills, the service boasts of a strong clientele. Advertisers include
brands like Microsoft, Reebok, Samsung, Smirnoff, AMEX, ABC, Columbia and EA Games. The revenue
earned through advertisements run in between web shows is split between Blip.tv and the show
creator.

• The two main investors in the company are Bain Capital Ventures and Canaan Partners both of which
have a common interest in investing in young and growing visionary entrepreneurship enterprises.