To study the Sales Promotion schemes in

Kalyani Food Products.

PRESENTED BY
A.PRAVEEN KUMAR
2-M.B.A

INTERNAL GUIDE EXTERNAL GUIDE

Mr.T.SIDDHARTHA Mr.S.SARAVANAN
Introduction About the Company:
Kalyani Food Products is a growing consumer
product company,a leader in food products.The
product is available across 15 districts,throughout
Tamilnadu.
Products of Kalyani:
Noodles,Vermicelli,Raggi Vermicelli,Pappad,Rice
savai.
Competitors:
Anil,Maggi,True vermicelli,Nestle India Limited,Annai
food products.
Definition:
To draw a stronger and quicker buyer response as
High lighting the product offers and boosting sagging sales.

Objectives of sales promotion:

1.To introduce new products.
2.To attract new customer and retain the existing ones.
3.To maintain sales of seasonal products.
4.To meet the challenge of competition.
Objectives:

 To study the existing sales promotion schemes in kalyani

food products.
 To determine awarness in kalyani food products
 To identify sales promotion schemes preferred.
 To identify frequency of sales promotion program which
may be best suited for kalyani food products.
 To study the effectivness of previous sales promotion
schemes.
Hypothesis:

1.There is no direct relationship between income level

and preference for sales promotion schemes.

2.There is no direct relationship between frequency of

purchase and preference for rebate schemes.
Need for study:
1.Sales Promotion is very important method to
increase the sales of product in an organization.
2.Study on sales promotion schemes will enable
organisation to increase sales effectively.

Scope of study:
Studies realted to general public in pondicherry
and cuddalore town.
Research Methodology:

Total Population : Infinite population.

Sample Size : 250

Sampling Area:
Pondicherry: 7-deparrmental store.
8-grocery store.
Each store 8 customers.
Cuddalore : 7-departmental store
8-grocery store
Each store 8 customer.

Sampling method:
Stratified random sampling.
Data based on size of the stores.
THANKING YOU