LINK COMMERCIALS TO SERVICE OUTPUT DEMAND DIFFERENCES

DR. Ahmed Sobhy

Marketing Channels
4th marketing
Group C

Presented by

Shaymaa Gaafar
 Browser buying best-sellers to take on Student buying textbooks -fall
vacation semester
Service Service
Output Output
Demand Demand
Descriptor Level Descriptor Level
Bulk- “I only need one copy
breaking “I’m looking for some ‘good
Medium of my Marketing High
Buying one unit of read’ paperbacks to enjoy.”
product or bulk. textbook!”

Spatial “I have lots of tasks to run

“I don’t have a car, so
convenience before leaving town, so I’ll be
Medium I can’t travel far to High
Get my need any going past several
time every where buy.”
bookstores.”
Waiting and
“I’m not worried about getting “I just got to campus,
delivery time
the books now… I can even but classes are starting
Period to get Low High
pick up a few when I’m out of tomorrow and I’ll need
into my needs
town if need be.” my books by then.”

Assortment
and variety
Many “I want the best choice “I’m just buying what’s
Alternatives available, so that I can pick High on my course reading Low
&availability to what looks good.” list.”
choose among.

Customer
service
“I can find books
Product “I like to stop for a coffee
High myself, and don’t need Low
Related when book browsing.”
any special help.”
Bulk-breaking
Buying one unit of product or bulk.
Spatial convenience
Get my need any time every where
Waiting and delivery time
Period to get into my needs
Assortment and variety
Alternatives &availability.
Information provision
Credibility &experience
Thank You