overBOOKed

Group Members –
• Aaditya Singh Balhara
• Adarshita
• Reshav Singh
• Vaanya Singh
• Vishnukant Mishra
We are here to Help you read the right book.

In today's hectic lifestyle, taking out time to read is hard as it is,

along with that picking the right book can be tiresome.

And therefore, we introduce overbooked where you just tell us about

your reading preferences and we deliver the right book for you, at
your doorstep

All these time saving services, only for reasonable monthly prices
ranging from 700 to 1000 rupees!
Through surveys, we have concluded that majority of the people do face the
issue of the selection of their next book to be read.
 The Famous Book Bazaar

The Darya Ganj market, near Chandni Chowk in New Delhi

is famous for its Sunday Book Bazaar, this where we will be
purchasing our books from.

Reaching the customers

For deliveries, initially we will be using the cheap and

efficient services of Delivery.

They are also going to be used for picking up the books

from our customers again.
Marketing
Strategy
 Ads on websites and TV channels through
Google Ads

 Seminars in Libraries, Promotions in

schools

 Word of mouth

 Blogs

 Emails, Google ads, Instagram and

Facebook pages
 Sponsored ads on YouTube channels

 Initially prices are low

 Will introduce family plans and

offers

 Send ‘Thank You’ cards to initial

customers, with hope they would
also promote our services
Funding

I would like to point out, a lot of money would not be required in the beginning
since we are not planning to buy a lot of books, storage houses or delivery bikes in the beginning.
All the founders will be pitching in.

Such fixed assets will only be purchased in the future when the number of customers are
rising and the scale of operations has increased exponentially.

If needed, we would go for crowdfunding.

Revenue

Where would we earn money from?

- Initial customers
- Commissions from aspiring authors
- Ads from other companies on our website and app
Expenditures
Fixed Costs

• App and Website – 5000

• Books Purchased *expected – 15000 per month

• Ads – 10000 per month

Risk Factor
 Books damaged

 Books not returned

 Cyber Attacks on website

Countering Risks
Along with sufficient profit margins,
in case of a book being burnt we will
be demanding payment of the book’s value,
for the losses incurred.
We are also working on a safety deposit
scheme.
 Value proposition

Our customer’s problems Our services

No time One stop Personalised service

Want to solution Book to

read read
Time
Confusion overBOOKed saved
Key Key Activities Value Customer Customer
Problem Proposition Relationship Segments
Know
We hope to form
preferences, buy
People are By recommending extremely personal We are targeting
and deliver relationships with the middle, upper
not able to them books and
books! our customers. middle and the
find the saving their
valuable time of upper class!
right book Key Resources
for them to going out and
With the maximum
read. Books and purchasing. being in time
accessories that Channel consuming jobs.
will be purchased
as the business
s
expands.

Cost Structure Revenue Streams

Our cost structure is divided into Services offered
various fixed and variable costs such as Ads on website and app
books, accessories, packaging, Commissions from
deliveries.
Additional accessories
Thank You for your valuable time!!