INDIAN PHARMA INDUSTRIES

Product life cycle of Indian Pharma industries

Presented by - Yogi
INTRODUCTION
KEY PLAYERS
 STAGES OF PLC
INTRODUCTION GROWTH MATURITY DECLINE

UNITS

PROFIT LESS PROFIT RAPIDLY INCREASE HIGH PROFIT

SALES LESS SALES INCREASE SALES HIGH SALES

 KEY
PLAYER
• .
PRODUCT LIFE CYCLE

Growth

Growth rate-28-30%
Net profit - 232.7crore

1935 1997 2011

 INTEROPERATION OF PLC
Less product
Introduction

 High price
 Less antibiotic
1935-1997 

Less technology
More tax
 Patent act

 More product
Growth  Less price
 Joint venture to other pharm
1997-cont. company
 Ultra technology
 AIDS/H1N1 Medicine
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