EXTERNAL INTERNAL PRODUCT PROCESS TECHNICAL

SUBSTANCE TECHNOLOGY TECHNOLOGY DEVELOPMENT DEVELOPMENT SUPPORT

SOURCING SOURCING
Competitive Leader Leader Technical Leader Leader Not available
Strategy Stance -No other company - All important -strong expertise in - Designed the - Currently no technical
involve in this business processes sourced invention & product “Innovation Engine” support beyond product
internally development process development
-3-6 months to refine
concept
Value Chain Moderate Moderate (total Narrow scope Broad Narrow scope
Stance -The innovation comes product), broad (idea & -Focus on generating - They do competitive -currently no ability
from outside prototyping) idea, refinement & research, design
- they refine the idea - The internal sourcing prototyping engineering, field test,
only cover some portion -Not in the whole trademark, sourcing,
completed product costing, presentation
Resource Shallow in absolute, Shallow in absolute, Shallow in absolute, Shallow in absolute, Weak commitment
Commitment moderately deep in deep in relative terms moderately deep in moderately deep in -currently no scaleable
Stance relative -$600k/ year is small relative term relative term resource
-they don’t require amount ($50k/month) -clear focus on product - they don’t require
capital as they’re innovation centric capital as a consultant
middleman
Management Strongly fit Strongly fit with current Adequately fit with Strongly fit Adequate fir with
Stance -Collin, d’Arbeloff & the size. current size -they have the expertise current size
team have strong - Internal technologies -small team with in the whole process of -currently no need for
experience in the are created internally various expertise for industry scalable technical
industry and done with internal product development support
capabilities
Overall Fairly strong Fairly strong Moderately strong Fairly Strong Currently adequate
• Technology = idea gathering, refinement &
prototyping
• Product = refined idea & prototype
• Process = BIG’s Innovation Engine
• Support=