Social Media/Marketing Internship Position

The Bridge Project is a community outreach initiative of DU’s Graduate

School of Social Work and is seeking motivated individuals to help bring them
into the technological era in order to connect with the greater DU community and
its extended network. They are offering two 6-month social media/marketing
internships beginning this spring.
Background on The Bridge Project:
The mission of The Bridge Project is to provide educational opportunities
for children living in Denver’s public housing neighborhoods so they graduate
from high school and attend college or learn a trade.
The Bridge Project seeks to achieve this mission by building a “bridge”
into lower income, public housing neighborhoods and providing children with the
tools and support necessary for success in school.
The Bridge Project was established in 1991 through a collaboration
involving community representatives and faculty members in the Graduate
School of Social Work at the University of Denver. Inspired by Chancellor Dan
Ritchie’s vision that the University of Denver strive to be “a great private
university dedicated to serving the public good,” community and faculty leaders
developed a program aimed at reducing educational barriers, increasing
educational opportunities and improving learning outcomes for children and
youth living in Denver’s public housing communities. The project’s mission and
goals are based on data indicating that as many as 90 percent of youth residing
in Denver’s public housing developments fail to complete high school. The Bridge
Project uses several integrated program components to enhance educational
skills and outcomes for children, youth and parents who participate in the project.
The first Bridge Project neighborhood center was established in
Denver’s North Lincoln Park Public Housing Development in 1991. Due to the
subsequent demolition of the North Lincoln location, the Bridge Project moved
into South Lincoln Park community in 1993. In January of 1998, a second site
was opened in the Columbine Public Housing Development; this was followed
by the addition of a third location at the Westwood Public Housing
Development in the spring of 2001. The Denver Public Housing Authority
provides space for each of the Bridge Project sites. Renovation, equipment,
and program costs are provided through private funds and in-kind
contributions from the Denver community.
For more information on the work of The Bridge Project please visit:
http://www.du.edu/bridgeproject/index.html
Internship:

This will be a great opportunity to learn about the work of The Bridge
Project, and make an impact to help the organization better deliver on the
mission.
This is an unpaid position that students may be eligible to receive credit
for.

Qualifications:

Ideal candidates should have experience, prior knowledge or interest in

the following areas:
o Marketing/social media utilization
o Website management
o Inter-cultural communication
o Knowledge and/or experience with non-profits
Desired skills and abilities:
o Excellent writing skills
o Strong organizational skills
o Ability to work independently
o Commitment to learn new programs
o Ability to multitask
o Outgoing and able to connect with other students
o Willing to take initiative
Potential candidates should provide a cover letter with application outlining
previous experience and reason for interest in the position.
o Students lacking aforementioned experience should provide
information about why they are interested in the position and how
they will contribute to the Bridge Project.
Time commitment:
o Six-month duration.
o Ideally 10-20 hours per week (flexible).
 Possibility of increased hours over summer quarter.
Location:
o The Bridge Project’s office is located inside the Graduate School of
Social Work at 2148 S. High St., Denver, Colorado.
o Community outreach work will be performed throughout the
University of Denver campus and the organization will be flexible
with social media work performed offsite.

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Internship Duties:
1. Update Facebook page. [www.facebook.com]
a. Gain an additional 500 friends to start and encourage friends to
suggest the page to their friends, concentrating on University of Denver
students.
b. Post to Facebook page weekly with open ended posts that
encourage dialogue.
c. Add pictures of past events, promote current events and add
testimonials.
2. Create and update the following social media websites:
a. Twitter [www.twitter.com]
b. Jumo [www.jumo.com]
c. Facebook Cause [www.facebook.com/causes]
d. Linkedin [www.linkedin.com]
e. Tublr [www.tumblr.com]
f. Vimeo [www.vimeo.com]
3. Create listservs.
a. Gather contact information and create multiple listserv groups.
b. The multiple listservs may be as follows:
i. Donors
ii. Volunteers (mentors, tutors, etc.)
iii. Potential Volunteers/Donors
1. School of Social Work, Education, Communications,
etc.
2. Alumni of Bridge Project
4. Send out e-newsletters monthly using the listserv groups in order to
promote events, publicize testimonials, provide updates, etc.
5. Update website.
a. Promote current events and feature past events.
b. Add donor appreciation page with links to participant organizations.
c. Add videos, photos of events and programs.
d. Add awards/acknowledgements.
e. Links to all social media sites
f. Add newsletters and annual reports as PDF files.
g. Add testimonials from donors and student success stories in blog
form.
6. Promote and coordinate fundraising events.
7. Create additional events to include students at the University of Denver
along with current Bridge Project students (suggestion: annual play put on
by students or some type of craft or food sale.
8. Foster links affiliations with other DU schools and programs such as
Korbel, Daniels, and Morgridge.
9. Build relationships with on campus organizations/programs such as
Pioneer Leadership, Civic Engagement and Service Learning, and
Americorps.
10. Additional tasks may be added as needed.

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Interested candidates please send cover letter and résumé to Lisa Mueller at
lisa.mueller@du.edu with subject line Social Media/Marketing Intern Position
by April 8, 2011.
The position will ideally begin in the Spring Quarter.