We believe grass roots marketing is the way to go with our

women¶s basketball program to maximize efficiency for the
lowest financial cost. We will largely utilize free advertising.
Below is a detailed list where our resources were directed to
market this game.

‡ Email Blasts FREE

‡ Social Media Updates FREE
‡ News Releases FREE
‡ Grass Roots Marketing FREE

‡In Game PA Reads at all home athletic events

 












he 2011 Annual Pink Zone event is on Saturday, February 12th, 2011 vs.
UC Irvine. Pink Zone is an event dedicated to raising Breast Cancer
awareness and support.


    
Posters and flyers around community and campus
UU Hour with Basketball eam February 10th
Basketball eam hands out flyers at Farmers February 10th


   
Dorm Storm 2:00pm
Set up one hour prior to game
‡6 Man Booth
‡Pink shirts available
‡Free extbook Raffle Booth



   
‡FREE textbook raffle during halftime
‡Basketball eam wears pink wrist bands
‡ shirt oss
‡6 Man Booth
‡Pink shirts available
‡Relay for Life Booth
‡Band and Dance team wear pink
‡Photograph game and fans
‡Raffle Pink Gear


   
‡Autograph and photograph session with the team
 








 




In order to get more of the student population to attend the

games, we offered a special promotion for students.
Students get in free with their ID card to all Cal Poly Athletic
Events, but we gave an extra incentive to win free books for
spring semester, with the winner being announced at this
game.

A ³Dorm Storm´ takes place around 2 hours before the game

to encourage students to attend and participate. Flyers for
the game as well as rally towels are handed out as promo
materials.
 


 

— 
Cal Poly Women¶s Basketball Boosters
Cal Poly Alumni
Health Center
Philanthropy clubs on campus
General Cal Poly Students
Cal Poly Faculty/ Staff
Area Cancer Centers


Press release ÿ

   

PA announcements during home athletic events
Campus Marquee ad announcements

CPR Announcement Submitted for hursday, Friday, Saturday (February 10 12)
³Join Cal Poly Basketball on Saturday, February 12th for the Annual Pink Zone game!
competition! Help Cal Poly support Breast Cancer awareness as women¶s basketball
takes on UC Irvine at 4pm in Mott Gym. here will be giveaways and prizes including
FREE textbooks! Admission is FREE with your Cal Poly student ID and general admission
is $7. More details at www.GoPoly.com´

Facebook: frequent updates on Cal Poly Athletics fan page and Women¶s Basketball fan page
hursday ± Saturday morning

Game day posters will be delivered to housing communities and campus dining facilities
hursday, February 10. Flyers will also be handed during the ³Dorm Storm´ the day of the game.