LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than
Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests,
industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment
for the Course)
ACADEMIC ACTIVITY NO.I/ HW 3

Lovely School of Business Department of Management

Name of the faculty member: Rajeev Gupta
Course No.: MGT745 Course Title: Workshop on advertisement design
Class: Semester: Section:R1003 Batch:
Max. Marks: 15 Date of Allotment:24/03/2011 Date of Submission:30/03/2011
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case
study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged.
Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be
specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.

S Name Objectives of
No Academic Topic Orga Model
Activity nization
Develops Design Could be of Evaluation on the basis of making
analytical student choice
a Radio
ability of the ad for of Advertisement.
students that
the
how Radio This is an individual assignment.
advertisements product
are being given Copied ads(either from internet
designed in to you.
industry. or any fellow student will be
This would be Assuming any
a practical company on awarded 0 mark.
experience for your own.The
the students. radio ad Distribution of marks:
should not
exceed Submission : 10
maximum of 1 ( Creative Idea :5 ,Execution :5, )
minute in Viva: 05
duration and (The student should be carrying
message all the relevant project files in
should be soft copy at the time of viva)
clearly
defined. If you
are assuming
any company
the brand
elements of the
company can
be used. For
general
campaigns,.