VSP MODEL OF BHARTI AIRTEL

By- Ruchi Shah

Surabhi Srivastava
 VSP MODEL
• In this model there are three vector sets which
are integrated together:
1. V vector: vision, vistas, values
2. S vector: strategy, structure, systems
3. P vector: purpose, process, people
• This could be viewed as a new model for
study the organizations wherein nine
dimensions represented by three vectors are
given due attention and their interconnectivity
is emphasized.
• It can also be represented in the form of three
triangles and three concentric circles to
represent the nine energy points that drive an
organisation.
• This VSP management yantra can serve as a
framework for identifying nine dimensions of
organization development and management.
• VSP analysis tells about the long term plans of
the company.
 COMPANY PROFILE

• Bharti Airtel Limited formerly known as Bharti Tele-Ventures

LTD (BTVL) is an Indian company offering Is this Essay helpful?
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• telcommunication services in 20 countries. It is the largest
cellular service provider in India, with more than 141 million
subscriptions as of August 2010[update]. Bharti Airtel is the
world's third largest, single-country mobile operator and fifth
largest telecom operator in the world with a subscriber base
of over 180 million
• Vision- by 2015 airtel will be the most loved brand,
enriching the lives of millions
• Vistas- Creates International Business Group for enhanced
focus on international expansion beyond India and South
Asia
• Bharti Airtel Limited, one of Asia’s leading telecom
services provider, today announced strategic
organizational changes w ith the objective to enhance its
focus on expanding operations to international markets
beyond India and South Asia and further consolidate its
leadership position in India.
• Company has also revealed that by this
investment and business plan it targets to
achieve 100 million subscribers and $5 billion
revenue by 2012-13.