Philly Shoe Fairy

Everything a shoe-loving Philadelphia girl needs.

WHO IS INTERESTED?
 Women who like shoes.
 The blog will primarily center on women’s shoes.

 Women who live in Philadelphia.

 Many of the features will be about Philadelphia-area stores
and sales.
WHY ARE THEY INTERESTED?
 The average American woman owns 19 pairs of shoes.
 Fifteen percent have over 30 pairs.

 The average American woman adds adds four pairs to

her collection each year.
 A third have so many shoes they have run out of room to
store them.
 Shoe sales are $42 billion a year.

Statistics from Reuters.

WHY WOULD THEY LIKE THIS BLOG?
 There isn’t a Philadelphia-centered shoe blog out there.
In fact, the whole Philadelphia shoe web scene is pretty
quiet.
 The blog will give a good variety of shoe trends (and
how to wear them), featured stores, sales, ideas,
matching accessories, shoe-themed gifts– everything that
makes shoe ownership fun.
WHY SHOULD SHOE LOVERS LISTEN TO
ME?
 I own just under 100 pairs of shoes, so I am familiar with
all the joys and troubles that come along with them!
 I am not afraid of ostentatious styles but know that
conservative styles have their place.
 I am an expert shoe shopper. My friends have called me
the Shoe Fairy for years since I always seem to be able
to help them with impossible shoe situations.
 I am a fan of finding a good deal, but know that
sometimes a splurge can be worth it.