SERVICE MARKETING

TOPIC:

PRESENTED BY:
Anil Prabhakar
Ankit Goel
Atul Bhardwaj
Deepak Singh
Kartik Langer
 Introduction
• Started by Deep Kalra in the year 2000
• Previously worked with GE Money and ABN
AMRO Bank
• Has 700 employees
• Achieved a sales of INR 1500 crores in FY 2009
• Enjoys 50% market share
 Services Offered
• Online Air Tickets
• Online Hotel Reservations
• Online Car/Taxi Booking
• Online Train Booking
• Holiday Packages
• Road Trips
• Weekend Breaks
Airlines
 Hotels
• Have contacts with 25000 hotels in India and
abroad

• Range starts from two star to seven star hotels

• Booking confirmation within 3 hours of

booking
 Service Guarantee

• Money back guarantee

• Guarantee of Lowest Air Fares

• 24*7 service through toll free numbers and

online
 E-Ticket
• Provides within 2 hours of booking
• No hassles if one forgets to carry ticket
• Online bus ticket with an option of selecting
your seat
• No service charge for booking
 User Friendly Service
• Just select your budget
• Select your duration
• Select your theme
• Adventure, Beach, Cruise, Pilgrimage,
Wildlife, Weekend etc.
Mobile Booking
Value Added Services
 Contd…
• Free registration
• Can be used at other i-mint merchants like
Airtel,Lifestyle,HPCL
• Beside travel there are bonus points every
month
 Cancellation of Ticket

• Refunded within 7 working days

• Charge Rs.250 over and above airline charge

• No additional charge for cancellation of train

or bus ticket
 Service Recovery
• Money will be refunded if train is late by 3
hours
• If more than 3 hours cancellation can be done
after departure
 Testimonials
• Feed back of customers with their contact
information
THANK YOU