FACULTY OF BUSINESS BBA ( HONS ) MARKETING

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITY OF TECHNOLOGY MARA MALAYSIA SHAH ALAM

PREPARED BY :
DIYANA BT IDZAHAR
NUR FATIN LIYANA BT OMAR BAKI
NUR HASLINDA BT RAZUAN
NOORADIBAH
BM220 5A
COMPANY BACKGROUND
 EXISTING PROBLEM

 This product been invented based on

the existing problems:
i. Bulky
ii. Old technology
iii.
NEW PRODUCT INVENTED
 COMPETITIVE ADVANTAGES
Helpful Harmful
to achieve the objective to achieve the objective
Internal factors
( organization)

 Technology skills
 Hard to get the parts
 Saving cost  Product is expensive

  Dependent on medical
Multipurpose
market
 Leading product

 Increased demand for  Competitors

External factors
(environment)

medical care.  Competitors could use

 Increased demand for aggressive marketing
owned -privately tactics
 Increased awareness of  Competitors use high
safety technology