SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/Service Utilizing advanced The system may Potential Potential

Offering Arduino sensors, have constraints collaboration changes in
provides advanced on the irrigation with other smart environmental
and efficient plant coverage range. or safety
home or garden
care. regulations
technology affecting
providers to product
improve compliance.
product
features.

Brand/Marketing More faster and It it possible Utilization of The materials

more easier to that the product digital used for
reach customers. is not in the marketing promotion are
right target platforms to incomplete
market. reach a broader when carrying
audience and out direct
convey the promotion or
product's the tools used
tech-forward for promotion
image. are problematic.

Staff/HR Able to understand Lack of The possibility Inconsistent of

how the device Coordination of team us and low
works. between staff expansion to experience
meet the about the device
growing
demands and
challenges in
the smart
gardening
market.

Finance Our product is a

little bit
expensive and
rarely are
people interest
in products like
this.

Operations/
Management
Market Entering the
growing market
for smart home
and gardening
solutions.

Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below.

Based on the information above, what are your immediate goals/next steps?

Based on the information above, what are your long-term goals/next steps?
 Competitor Data Collection Plan

Price

Benefits/Features

Size/Profitability

Market Strategy

Competitive Analysis Worksheet

FACTOR Me Competitor A Competitor B Competitor C Importance to

Customer

Products Automatic Galcon Scotts Gro

Watering 9001D Hose Smart
System End Tap Watering
Timer Controller

Price Rp. 300.000,00

Quality grade A ( fiber
)

Selection

Service 1 - 3 Months

Reliability

Stability

Expertise

Company
Reputation

Location outdoor

Appearance

Sales Method

Credit Policies

Advertising

Image

Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

One- Time Expenses

Monthly or Annual
Expenses

Labor Cost

Pricing Strategy Worksheet

Business Name ZenFlora Innovations

Which of the following pricing strategies will you employ? Circle one.

Cost Value Based Other:

 Plus The costs of
making/obtaining your
product or providing your
service, plus enough to
make a profit
Based on your competitive
advantage and brand
(perceived value)

Provide an explanation of your pricing model selection.

Include strategy info on your major product lines/service offerings. List industry/market
practices and any considerations to be discussed with your mentor.

Distribution Channel Assessment Worksheet

Distribution Channel Distribution Channel Distribution Channel

1 2 3

Ease of Entry

Geographic
Proximity

Cost

Competitors’
Position

Management
Experience
Staffing
Capabilities

Marketing Needs