A PROJECT ON PRODUCT

DESIGNIG
SUBMITTED BY:NEETHU.G &REMYA GOPINATH
SUBMITTED TO:Mr.RAMANATH
 PRODUCT:HAIR OIL
PRODUCT NAME: ALCHONE
BRAND NAME:MODICARE

DESIGNED BY: NEETHU.G & REMYA GOPINATH

PROPORTIONS OF PRODUCT: It is a white color oil in 100ml bottle

PURPOPSE OF PRODUCT: It is the ideal colorless hair oil for using

strengthens hair roots and add shine and luster .It makes hair
tangle free and manageable.
ALCHONE
HAIR CARE SYSTEM
 INTRODUCTION
It is a existing product of modicare with some new
qualities .
It controls whitening of hair in harness
It gives shiny black hair
This product is mainly focusing the people up to 55
years old.3 to 4 drops oil mix with coconut oil and it
gently apply on dry or wet hair after shower.
 FEATURES
It strengthens hair roots
Add shine and luster
Makes hair tangle free and manageable
It is suitable to use on wet and dry hair
 INGREDIANTS
Almond oil
Silicon conditioner
Vitamin A
BHT
Mineral oil
Perfume
 PACKAGING
 The product packaging gives it a truly international
look. At the same time we also ensure that the
packaging is convenient and easy to use.
 PRICING STRATEGY
Our benchmark is to provide international product at
Indian prices.
Our product price is Rs:159
Our products are much cheaper than all the MNCs of
the world
 DISTRIBUTION
We have no retailers and all buying can only be done through the
distributors
We cut out the middlemen so there are no wholesalers or retailers
and the commissions or profits are passed directly to the consumer
The company does everything possible to get the best out of its
distributors. "Our first consumer is our distributor. We have a lot of
incentive programs for them like the Gold offer, in which a
distributor who has achieved record sales gets an award. Apart from
this, we do have promos such as buy something and get something
free, which is passed on to the consumers."
Already we have presence in over 2600 cities in India through 34
centers. In future we have to plan open more centers
The company also organizes a star night every year for its
distributors to celebrate the achievements of its star
performers. We usually have celebrities to entertain them
along with the excellence awards ceremony. The whole idea
behind this event is to make our distributors feel special
when you get involved in the Modicare system you become
an independent business owner and you purchase your
products at a wholesale price. The savings (from buying
from us) could vary from 20% to 35% depending on the
product. Additionally you can earn commissions up to 30%.
 PUBLICITY
All our communication is word-of-mouth, through our
distributors. We promote our brands by providing extensive
training to our distributors in order to enable them to market our
products efficiently.
We have online publicities at many sites
We are conducting many classes about our product in
kudumbasrees,residance associations etc.
To promote our product by organizing several training programs
for its consultants
We also used some below the line methods of communication like
posters, leaflets, and an in-house magazine called Contact etc.
THANK YOU