CONTENTS

LIST OF FIGURES

Figure 1 : Most frequently use for business purpose 5

Figure 2 : Online advertising 5

Figure 3 : Online purchasing model 6

1.0 CHAPTER ONE

1.1 Introduction 1

1.1.1Internet Marketing 1

1.1.2 Direct Marketing 1

1.1.3 Personal Selling 1

1.2 Problem Statement 2

1.2.1 Failed to fulfill the customer needs and wants 2

1.2.2 Marketers cannot manage the customer privacy 2

1.2.3 Difficult to attract customer 2

1.3 Objective 2

1.4 Methodology 2

2.0 CHAPTER TWO

2.1 Introduction 3

2.2 Type of Communications tools 3

2.2.1 Direct Marketing 3

2.2.2 Internet Marketing 4

2.2.3 Personal Selling 6

2.2.4 Conclusion 7
3.0 CHAPTER THREE

3.1 Introduction 8

3.2 Findings 8

3.2.1 Similarities 8

3.2.2 Dissimilarities 9

3.2.3 Benefits of Marketing Communication tools 10

3.2.4 Disadvantages of Marketing Communication tools 12

3.3 Conclusion 13

4.0 CHAPTER FOUR

4.1 Introduction 14

4.2 Recommendations 14

4.2.1 Recommendation 1 14

4.2.2 Recommendation 2 14

4.2.3 Recommendation 3 15

4.3 Conclusion 16

LIST OF REFERENCES