Consumer Behavior And Decision

Making:-
“Exploring Internet Travelers”
• Start with flight arrangement.
• Hotel & Rental comes 2nd & 3rd respectively.
• Consumers in the US market highly favor
online travel agencies and destination web site
for the purchase of vacation packages.
• Why general sites like Travelocity & Expedia are
so popular?
Competition:-
• Only portal focusing on the NRI market.
• It gives competitive edge over its international
competitors such as Expedia, Travelocity, Orbit
& Priceline.
• 2.55 % market share.
• MMT faces relatively less competition from US
travel agencies.
Moving On:-
• Inbound & Outbound travel market in India
growing at 20% p.a.
• Move 90-10% (revenues between air ticket
and travel services) to 70-30% split.
• Expand its operation within India other than
headquarters in New Delhi and other three
cities.
2. Ad revenues have never been core to MMT’s
business plan.However, MMT’s role in
promoting some leading NRI focused brands
suggests that this might be another avenue
that Kalra could investigate. Does MMT need
to look at advertising as a revenue
generator?
3. Can MMT’s business model work in other
countries, in particular China, Singapore, and
the Philippines? Are there any differences in
consumer and segment in these countries that
would render the model inadequate? What
might need to be changed in other countries?
Could MMT expand in a modular manner by
replicating their business with overseas
residents of other countries?
 Customer segment s

• Main two segments

1) Domestic travelers
2) International travelers
This can be further classified as:
• Inbound travelers
• Outbound travelers
• Number of constrain in domestic in domestic
travelers segment:
Poor quality dialup access
Absence of proper cyber legislation
outbound segment
• Six million indian
• Singapore,malaysia,hong kong along with
couple of middle eastern countries.
• Challenges faced are:
Inbound segment
this further segmented as:
Holiday and sight seeing
Business traveler
Conference attendees
Students
Visiting friends and family
Trends
• Explore india and take short vacation while
visiting family.
• NRI population double in USA
• Identity shift from south asians to indian
american.
• NRI in middle east are blue collar workers or
labores.
 Advertising

• Conceptualized in india.
• Three pillars:
Convenience of 24*7 service
Reliability
Competitive pricing