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  • By:-Jatin M Gandhi Mba Sem Ii

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    prashantbaraskar
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    This document discusses how attitudes are formed through social learning and social comparison. It examines classical and instrumental conditioning, modelling, and direct experience as ways people learn attitudes socially. It also looks at how social comparison influences the direction, intensity, centrality, salience, and consistency of attitudes.

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    attitude

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    This document discusses how attitudes are formed through social learning and social comparison. It examines classical and instrumental conditioning, modelling, and direct experience as ways people learn attitudes socially. It also looks at how social comparison influences the direction, intensity, centrality, salience, and consistency of attitudes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views4 pages

    By:-Jatin M Gandhi Mba Sem Ii

    Uploaded by

    prashantbaraskar
    This document discusses how attitudes are formed through social learning and social comparison. It examines classical and instrumental conditioning, modelling, and direct experience as ways people learn attitudes socially. It also looks at how social comparison influences the direction, intensity, centrality, salience, and consistency of attitudes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    By:- Jatin M Gandhi

    MBA SEM II
    Attitude

    Social Social
    Learning Comparison
     Classical Conditioning
     Instrumental Conditioning
     Modelling
     Direct Experience

    Attitude Formation: Social Comparison


     Direction
     Intensity
     Centrality
     Salience
     Consistency

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