Unique Service

Development
“Best Choice”
A complete shop from
serving till servicing

Presented By:
Mohit Malviya
Kunal Assudani
Aniket Bushal
 Service Concept

• People don’t trust on unorganised players

who sell bikes
• Unorganised players don’t provide any add
ons to customers
• Here it is necessary to build the trust
• Best Choice is a showroom for those
people who want to purchase second
hand bikes
• It is an organised format for second hand
bikes
• It is a platform for those who want a good
bike at reasonable prices
 Need for Such a Service

• Trust
• Organised format
• Warranty
• After sales service
• Reasonable price
• Variety of models
• Proper maintenance
• Relationship building
•
 Market Potential

• The biggest disadvantage is it is

unorganised
• Everyone is in a need to purchase a bike
• Young generation keeps on changing their
vehicles
• There are youngsters who want to
purchase bikes till their course ends and
then sells it
• Modification for second hand bikes
• Per capita incomes are rising
• Passion for bikes are increasing day-by-day
 Service Package

• Free first service

• Tie-up with banks for finance/insurance
• Complimentary 3 months warranty
• Availability of spare parts
• Annual checkup
• Tips for proper maintenance
• Service packages: Like 3 services for Rs
300
• Washing on half rates as compared to
other service stations
• Membership Cards (Discounts and other
offers)
 Core Benefits

• Faith
• Reasonable price
• One stop solution for second hand vehicles
• Relationship building in the form of
warranty, quality and response etc.
• Transparency
• Value for money
• After purchasing, people can sell also that
model at Best Choice
Facilitating & Enhancing
components
• Glass doar strategy (ambience)
• Second hand Bikes as good as new
bikes
• Proper polished and maintained
• Proper “best choice” uniform staff
and trained too
• complimentary warranty and service
• Extra addons to purchase-
Helmet,gluffs,jacket,key

ring,graphics,number plate as per

 Marketing Mix

Product

Price

• Two wheeler • Different segments,

• After sales service different models,
different prices
Place
 Promotion


• Bhopal • WOM
• Indore • Hoarding
• TVC’s in local channel
• Local newspaper
• Radio


•

 Process/ Blue Printing

• Second hand purchasing

• Tie up with dealers
• Purchasing in bulk from unorganized players
• Doing the quality checks
• Making the vehicle completely fresh
• Then displaying it for sale.
• At the time of sale, we will also provide the facility
of finance, insurance etc.
• After sale , We will also provide servicing facility
and spare parts.
•
No of outlets-
Bhopal-2
Indore-2
Financial Requirement
Hall on rent –
Bhopal - 3000 sq.ft/4500 sq.ft-
Rs.1,50,000
Indore – 3000 sq.ft/4500 sq ft – Rs.
2,10,000
Advance – 3 months rent/ payment as
decided
So, Average –
Bhopal - 6 lakhs
Initial investment on bikes – 15


lakhs
• 5 units each of popular bikes –
• karizma,pulsar, splendour, tvs star
city etc
• 3 units each of less popular bikes
• Glamour, flame,BYK etc
• 2 units each of expensive bikes
• Yamaha R-1-5,Ninja,Royal Enfield-
thunderbird etc
•
•
• Investments on other facilitating
components – 15 lakhs
• Construction
• Equipments for servicing
• Staff
• Furniture
• Promotion
• Total Initial finance required -
• Bhopal – 36 lakhs *2 = 72 lakhs
• Indore – 38 lakhs * 2 = 76 lakhs
 __________
 150
lakhs(approx)
• Costing and Pricing will vary on
each unit
Profit margin

• Pricing – costing = Average 15%

(initial stages)
• Quality & Performance benchmark
• Complete quality checks before
purchasing and then we will sell.
• Free 3 months warranty
• Extended warranty/insurance service
period will also be provided.
•
 Average Sales for 2 months that is 40
bikes
 (17.25 lakhs covered)

 Reinvestment for 70 bikes procurement:

25 lakhs
 Average sales period 1 month

Profit margin 20%

 (22.25 lakhs covered)

Investment for 100 bikes: 35 lakhs

 (29.25 lakhs covered)

 Investment for 150 bikes: 53 lakhs
 LAUNCH PLAN
• Bhopal/Indore – 2 stores
• One store in busy city area among the
competetiors and one would be in
vast area, so that market
peneteration could be effective.
• The store which we will open in vast
outskirt area would be huge, so that
more vehicles can be stocked and
displayed.
• Campaigning- 10 days before store
launch
• Promotion will start 1 month before &
will run parallely.
Thanx…