Management Teaching to Management Coaching

“So much of what we call management consists in making it difficult for people to work.” – Peter
Drucker

In my experience, I tend to see many newly promoted managers manage their teams as a teacher and
not as a coach. Immediately they take on their teams and start to teach them how to complete their
work, and months later the same techniques and practices are beingre-teached to the same directs that
have been on the job for months. The manager then becomes frustrated and wonders when the change
in behavior and results will occur.

The difference between a teacher and a coach in organizations is the behavior change from the student.
Effective management is about unlocking and developing the core strengths of people and to stimulate
teams in a harmonious fashion; not the “trickle-down” effect of passing knowledge from a higher
organizational rank to a lesser one. The teams that execute are the ones that may not have all the
knowledge, but they have the support and guidance of a manager who is coaching them to be effective
in their roles.

People have the capacity to attain knowledge about anything, what people in organizations need is the
spark from management to execute that they have learned.

Jorrian Gelink
Management Architect

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