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  • Warner Bros

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    Bhavna Vaja
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    This document discusses best practices for using fan pages to connect with target audiences, especially young consumers. It recommends regularly engaging people through activities on the page, moderating user content, responding to comments, and providing exclusive brand information. Specific activities mentioned include sharing trailers, pictures, and discussions linked to upcoming movie releases to build excitement and keep the page active.

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    This document discusses best practices for using fan pages to connect with target audiences, especially young consumers. It recommends regularly engaging people through activities on the page, moderating user content, responding to comments, and providing exclusive brand information. Specific activities mentioned include sharing trailers, pictures, and discussions linked to upcoming movie releases to build excitement and keep the page active.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views10 pages

    Warner Bros

    Uploaded by

    Bhavna Vaja
    This document discusses best practices for using fan pages to connect with target audiences, especially young consumers. It recommends regularly engaging people through activities on the page, moderating user content, responding to comments, and providing exclusive brand information. Specific activities mentioned include sharing trailers, pictures, and discussions linked to upcoming movie releases to build excitement and keep the page active.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Fan Page Analysis

    It is the ideal platform to


    connect and engage with the
    young people who are such
    important CONSUMERS of our
    entertainment content.

    George John, director marketing,


    Warner Bros. India
    Target Audience
    Wow Ooo!

    Woho
    fiction

    Ooo!
    Brand Fan Page
    • Activities on regular basis
    • Need to engage people regularly
    • Moderating User-Provided Content
    • Respond to the negative comments
    • Directly and Indirectly connect user to
    the brand
    • Provide exclusive information
    Profile Picture
    Respond
    Videos

    Entertain
    ment

    Showcas
    e
    Business

    DVD

    One Stop
    Shop
    Activities
    • Give all necessary information
    • Exclusive trailer and Pics
    • All discussions are linked to the movie
    to be released
    • Never to become stale topics are used
    to keep the page live ( Harry Potter)
    • Synchronize the updates and movies to
    engage fans

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