facebook marketing

By Gretch Santos, Jo Capal, Patricia

Cristina, Irina Ziminova
 Starbucks
• 20 million fans
• Starbucks International
• Facebook Gift Card
• Jobs
• Discussion Boards
• Polls
• Reviews
• Videos
• Links to subsidiaries (Tazo
Tea, etc)
• Interaction with fans and
“Starbucks has an unusually human approach to store promotions
business. We always figured that putting people
before products just made good common sense.”
 Sony Ericsson
• 4 million fans
• Fan of the Week
• Discussions
• Future News
• Videos
• Events
• Photos
• International
• Contests/Games
• Product/Apps launches
“Our Official Facebook Page aims to give each of our fans • Customer service
the most entertaining and engaging experience possible.”
Best Practices In FB Marketing
• Photos & videos
• Celebrities/experts endorsements
• Events
• Promotions (e.g. raffles, contests)
• Discussions/Forums/ Reviews/Polls
• Product launch announcements
• Customer service
• Fan of the day
• Facebook applications
• Online shopping (within FB or via outside links)
• Links to local FB fanpages and external store links
• Job openings