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Social Media Marketing Plan

OBJECTIVES AUDIENCE COMPETITORS

Marketing Targets Customer Profile Main Competitors


• Awareness • Age
3-5 Competitors
• Conversions • Location
• • Gender What Works
• • •
• • •

KPI

• Followers

• Likes
• Page Mentions What Doesn’t Work
• •
• •

BRANDING CONTENT TOOLS

Visuals Social Networks •


• Colors • •
• Font • •
• Images •
Content Format

Tone and Style • Images
• • Videos
• • Contests
• •
• •

Posting Frequency
Core Message • Days
• Times
Primary brand message
• Season

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