NOKIA MOBILE PHONES

Company Profile
• Nokia Corporation is one of the world's largest
telecommunications equipment manufacturers.

• Based in Espoo, Finland

• Over 131,553 employees, with sales in more than 150

countries.

• Nokia has operations in four segments: Mobile Phones,

Multimedia, Enterprise Solutions, and Networks.

• Its global device market share is 34.2%.

Introduction
• India's 30,000 crore-a-year mobile handset market witnessed a
skirmish between two big global names, with market leader Nokia
disputing figures from influential research firm IDC that showed its hold
over the domestic market was weakening - and at an alarming pace.

• Market share plunged to 34.2% at the end of August from 36.8% at the
end of 2009.

• Homegrown handset makers like Spice, Micromax and Karbonn

captured 14 per cent of the mobile phone market in India in FY 2009-10
Problem Statement

• The market share of Nokia mobile is declining for the past 2

years because of tough competition faced by other brands.
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Conclusion
• The emergence of local players in India has posed a more
challenging competitive threat to Nokia’s business. Nokia has been
losing share to mobile companies such as Micromax,  and
Samsung because it neglected popular trends in the Indian mobile
phone market. Nokia’s share has decreased because competitor
companies have started selling featured packed phones at a very
cheaper price.
 Nokia has also been slow to bring out popular features such as
dual-SIM card phones and social networking apps. At the same
time, its competitors have invested heavily in advertising
campaigns that have helped them grow rapidly.