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We introduce ourselves as the pioneers in manufacturing of Greases & Lubricants under ministry of
Petroleum & Natural gas, Govt. of India.

Company Profile -
Balmer Lawrie & Co. Ltd has a proud heritage
of 143 years. Established in 1867, the company
today is a distinguished corporate entity with an
impressive record of growth & professional
excellence. With its headquarters located in
Kolkata, the company has significant trans-
national business interest with a Joint Venture,
Balmer Lawrie (UAE) IIc in Dubai and a
subsidiary, Balmer Lawrie (UK) plc. in UK. The
company also has several Joint Ventures in India

Set up as a partnership firm on 1st February 1867


based on a Partnership indenture between Mr.
Alexander Lawrie & Mr. S. G. Balmer, the company became a private limited company in 1924 and
later converted into a public limited company in 1936. In 1972, Balmer Lawrie became a Government
of India Enterprise under the ministry of Petroleum & Natural Gas, Govt. of India.

Balmer Lawrie & Co. Ltd. is a multiple-product, multiple-unit and multiple-technology conglomerate
with each major business as given below being recognized as a Strategic Business Unit (SBU):

Business Profile

Greases & Lubricants Industrial Packaging

Travel & Tours Leather Chemicals

Container Freight Stations Engineering & Technology

Logistics Services Tea

Joint Ventures

1
Manufacturing of Greases & Lubricants forms one of the core
businesses of the company. Starting the marketing activities almost a
century ago, the company forayed into manufacturing in 1937, by
pioneering manufacture of Grease in India. Today, the “BALMEROL”
brand is synonymous with superior performance, respect & trust.

The BALMEROL range of Greases,


Lubricants and Specialities are products
made in ISO ISO 14001, 9001, OHSAS
18001 certified “State-of-the-art”
manufacturing plants located at:
• Kolkata
• Mumbai
• Taloja
• Chennai
• Silvassa

Centralized R&D –
The company has a very sophisticated Research &
Development facility for lubricants at Kolkata. The R&D
facility is equipped with a host of sophisticated equipment
and instruments which include –
• Scanning Electron Microscope
• FZG Tester
• SRV Tester
• High Frequency Friction and Wear Tester
• Particle Size Analyzer
• Atomic Absorption Spectrophotometer
• Thermal Analyzer
• Chromatography Equipment

The R&D Centre has currently


installed a Scanning Electron
Microscope in the laboratory,
which to the best of our
knowledge is the first such
installation for R&D in greases,
lubricants and specialities in the country. The above sophisticated
facilities are extensively
used both for the purpose of development and for maintaining
quality checks in the range of products manufactured.

Servicing expertise –
The manufacturing and R&D set up is backed by a service
expertise built up through years of providing exacting service
to the core industries. Competent service personnel are
available at all major locations in the country.

2
Industry associations –
The company has very close association with various bodies engaged in
development and testing of lubricants. These include:
 Steel Authority of India Ltd. - Research and Development centre
for Iron and Steel
 Indian Institute of Petroleum
 Research and Development Standard Organization -Indian
Railway and are in regular touch as maintained with these bodies and
the test facilities available with them are accessed. Whenever
warranted, services of test laboratories abroad are also availed.
Human Resources -
The company is rich in knowledge in all aspects of lubrication engineering. The rich human resource
comprising personnel with many years of experience in industry and several highly qualified
scientists provide a mix of balanced human resource.

The unique blend of manufacturing, development and service expertise has allowed Balmer Lawrie to
make major in-roads in the core sector industries where it has emerged as a significant and respected
player for high-end lubricant requirements.

The major customers of Balmer Lawrie Greases & Lubricants, in Core sector include-
 Integrated steel plants (TISCO, SAIL – All Plants, Vizag, Bhushan, Jindal etc)
and Secondary Steel plants.
 Auto OE’s (Tata Motors, URAL, Mahindra & Mahinra, Hero Honda, Bajaj, Swaraj Mazda,
Escorts etc)
 Railways
 Defence
 Mining, etc.
 Oil Exploration (ONGC, Oil India, Essar, Shiv Vani etc)
 Co- branding for Automotive Industries.
 Sugar Industry
 Bearing segments
 Jute Sector
 Export: ArcelorMittal Steel (Kazakhstan, Romania, Indonesia & Ukraine), Indonesia, South
Africa, Tanzania Kenya etc.

We are sure that we shall be able to work together and we shall be able to satisfy you with our quality,
service and cost effectiveness.
Look forward to your valuable response.

Thanks and Regards,


For Balmer Lawrie & Co. Ltd

Sharad Shukla
Officer (Marketing)
Balmer Lawrie & Co. Ltd. (SBU: Greases and Lubricants)
P-43 Hide Road extension, Kolkata - 700 088 - India
Mobile: +91 9199872070, 9331723359, Office: +91 33 24393280, Fax: +91 33 24392277
Email – shukla.s@balmerlawrie.com, gupta.mc@balmerlawrie.com

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