DESKTOP PUBLISHING

Colours, Images & Fonts

 Colours
• One of the elements of design,
color is not essential to a good
design. However, color is an added
dimension that can evoke moods
and make powerful statements
when used wisely.
• Colours are more than a
combination of red and blue or
yellow and black. They are non-
verbal communication. Colors
have symbolism and color
meanings that go beyond ink.
• As you design brochures, logos,
and Web sites, it is helpful to keep
in mind how the eye and the mind
perceive certain colors and the
color meanings we associate with
each color.
 Images
• Vector Images: Images made up of
mathematically defined lines and
curves called vectors.
• Raster Images: Images that consist
of a grid, or raster, of small squares,
know as pixels
• Image Resolution:refers to the
spacing of pixels in the images and
is measured in pixels per inch (ppi)
or dots per inch (dpi)
 Fonts
• TrueType (TT) and
PostScript Type 1 (PS1) are
both multi-platform outline
font standards for which the
technical specifications are
openly available. "Multi-
platform" means that both
font types are usable on
multiple sorts of computer
systems.
• PostScript predates TrueType by
about six years. First, we had many
different formats for digital fonts, none
of which were standardized. Then
Apple adopted Adobe's PostScript
page description language (PDL) for
its Apple LaserWriter printer in 1985.
This, combined with the introduction of
desktop publishing software, sparked
a revolution in page layout technology.
• At present many of the commercially
available TrueType fonts one sees at the
corner software store are of poor quality .
• There was no font editing software available
at the retail level with native TrueType
support.
• TrueType's hinting advantage only matters
when hinting matters: when outputting to
low-resolution devices, or for screen display.
• PostScript has some advantages simply
from being the longer-established standard,
especially for serious graphic arts work.