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PROSPECTUS 2011/12: Undergraduate - Postgraduate - Executive Business & Management Programmes
PROSPECTUS 2011/12: Undergraduate - Postgraduate - Executive Business & Management Programmes
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3 History Of The Institute
20 International Infrastructure
22 Placement Process
23 Ranking News
HISTORY OF THE INSTITUTE 3
The Roots
Year 1963... A dream... A proposal to Jawaharlal Nehru, the then Prime Minister
of India to set up an Institute under the name of “Institute for Planning and
Administration of National Economy”... A study tour of Europe & a man. The
roots of an institute with a difference. An institute oriented towards the
promotion of corporate growth, based on innovation and entrepreneurship in
harmony with national economic planning objectives, aiming at a sustainable
and ethically acceptable growth rate. Conceptualised by Dr. M. K. Chaudhuri,
India’s leading economic visionary, The Indian Institute of Planning and
Management was formally registered in the year 1973. After completing his
M. Sc., Ph.D. & D.Sc. from the School of Economics, Berlin, Dr. M. K. Chaudhuri
worked with leading organisations and institutions like HLL, Indian Institute
of Advanced Studies, Shimla, XLRI, Jamshedpur (as a Professor of Economics)
Dr. Malay Chaudhuri,
Founder Director of IIPM & the author of & IIM, Bangalore (as a Professor of Economics), before resigning from his
the path breaking best seller ‘The Great prestigious job at IIM Bangalore to start what is today regarded as India’s
Indian Dream’ Greatest Academic Movement... The IIPM Movement!
The IIPM programme is today regarded as the only course with a WIDER
COVERAGE than MBA/MBE courses taught anywhere else in the country
because of its integration with National Economic Planning and a compulsory
Marketing specialization, making it the most INTELLECTUALLY STIMULATING
course in India. In the light of globalization, IIPM aims to create a new
generation of globally competent entrepreneurial managers, who can
face with confidence emerging challenges of international markets, while
remaining committed to remove massive poverty of Indian masses within
a generation.
Realising the huge demand in the Indian economy for skilled management
graduates, IIPM decided to offer its world class courses to a larger student
base spread across smaller Indian towns - still deprived of quality higher
Prof. Arindam Chaudhuri
education opportunities. Hence, in 2009 IIPM launched Indian School of
Hony. Dean - Centre for Economic
Research & Advanced Studies, IIPM Business & Economy (ISBE) and IIPM Centre for Higher Education (ICHE). While
Founder Director - IIPM Centre for ISBE promises to offer the same IIPM experience for one and all through
Higher Education. Author of the best various PG & UG level programmes, ICHE envisages to prepare undergraduate
sellers ‘Count Your Chickens Before They
Hatch’ and ‘Discover the Diamond in students to take up careers in different specialised functional areas. Both
You’ and co-author of the path-breaking these institutes attract a large number of applicants every session, who
best seller ‘The Great Indian Dream‘ aspire to make a significant difference in their life and create an impactful
career ahead.
4 AIMS & OBJECTIVES
The IIPM programme was conceptualised in 1973 keeping As an educational institute, IIPM aimed at developing
in mind the unfortunate fact that education in India till a three dimensional personality in its students, viz (1)
then had still remained primarily oriented towards the pursuit of knowledge, (2) commitment to economic,
needs of the private sector and had overlooked the social and cultural upliftment of masses and (3) cultivation
specific requirements of the public sector. We had even of taste for literature, fine arts etc.
failed to do justice to the private sector in as much as
we had not succeeded in impressing upon the students With changing times and near dismantling of the
the basic framework within which the private sector had Planning Commission in India, IIPM aims to reorient
to operate in our country. The scope and role of the the IIPM programme to the new realities of the Indian
private sector in our country, in the context of national economic system while remaining committed to the
economic planning, was quite distinct from that of the basic philosophy of global humanism. In fact, while India
private sector in the free market economies originally unfortunately abandons principles of National Economic
developed through colonial exploitation. Planning, intellectuals around the world are waking up
to the inevitable need for International Planning in the
Problems of development of the private and the public search of a more humane and sustainable society as man
sectors were, therefore, to be studied and analyzed is becoming increasingly alienated from the society and
carefully in the background of national economic violence - both internal and external - is becoming a
planning. Otherwise, we would not be able to translate trademark of the free market fiscal bottom line oriented
the laudable goals of plans into physical realities, driven system. Thus the need to re-focus on welfare
however sophisticated the planning models may be. concepts has actually acquired greater importance
today. To make a happier and humane society, future
The Indian Institute of Planning and Management had entrepreneurs and managers need to understand not
thus set before it the twin tasks: to reorient education just concepts that are taught in traditional B-Schools
and research towards the needs of both the sectors and around the globe, but also concepts of International
to establish the link between the national economic Planning and Humanitarian Economics, which IIPM
planning and the development of private enterprises aims to impart.
in our country.
AIMS & OBJECTIVES 5
In India, IIPM aims at initiating training and research on problems of
development that must be solved for realising The Great Indian Dream of a
healthy, educated and employed India.
The IIPM programme, therefore, is not a simple MBA, global corporations and institutions. 2) Compulsory
although it might be recognised as one. It is far more exposure to the classes/seminars of globally renowned
than what the best B-Schools across the world have ever faculty members of leading B-Schools from all over the
conceptualised. It is a programme in entrepreneurship world. 3) Constant interaction with students from all
(which helps you become not just a manager but much over the world who come to study/spend a semester
beyond) with compulsory specialisations in Marketing, at the Institute.
Economics and International Planning. In fact, the
Economics part of the curriculum is by itself at par with a Having said all that, what really makes the big difference
Masters programme in Economics. Apart from the above in the lives of students joining the IIPM movement is
specialisations, students are required to choose another perhaps the unique Leadership, Personality Development
extra specialisation of their choice (which could be in and Mentorship Programme at the institute. From one to
Finance or HR) and an additional super-specialisation all, every student typically defines it as a life changing
from a choice of 6 functional areas. experience. The programme helps creating exceptional
communicators, orators, public speakers and leaders out
The IIPM programme further incorporates World-Class of each and every student in the Institute, irrespective
global exposure through the three phase structure that of their backgrounds. These are some of the key reasons
every student undergoes viz. 1) A compulsory global tour that students of the Institute not only get exceptional
of a developed country like Switzerland/Germany/USA placements, but also get personalities, which they can
etc. that exposes them to the functioning of leading be proud of for the rest of their lives.
As an educational institute, we aim at developing a three dimensional personality in our students,viz (1)
pursuit of knowledge, (2) commitment to economic, social and cultural upliftment of masses and
(3) cultivation of taste for literature, fine arts etc.
We aim to create entrepreneurial managers who are globally competent, yet are committed to India.
IIPM offers 2 different types of programmes - Global and International - at 3 different levels of higher education
- Undergraduate, Postgraduate and Executive. All these programmes have been developed keeping in mind the
requirements of different groups of students. But, the essence of all these programmes remain the same and they
all try to attain the institute’s socio-economic philosophies as envisioned by its Founder-Director (refer page 3).
ABOUT ICHE
ICHE (IIPM Centre for Higher Education) is an educational initiative under the
aegis of one of India’s largest business schools, The Indian Institute of Planning
and Management. ICHE promises to carry on the legacy of IIPM in offering an
intellectually stimulating management and entrepreneurship curriculum at the Undergraduate level pan India.
Any student, who desires to build a career in business management and / or become an entrepreneur by setting
up his own business enterprise, should opt for the ICHE programmes, because of the depthness of the courses
and the wide applicability of the same. More importantly, the ICHE undergraduate programmes are integrated in
nature, through which a student completes a post graduate level management curriculum within three years after
completing high school.
COURSE LIST
PG/UG/EXECUTIVE PROGRAMMES
Sl. No. Course List Credits Sl. No. Course List Credits
ECONOMICS & PUBLIC POLICY AREA 26 Retail Management 1
1 Fundamentals of Economics 3 27 Customer Relationship Marketing 1
2 Micro Economics 2 28 Business to Business Marketing 1
3 Macro Economics 2 29 Database and Hi -Tech Marketing 1
4 Intro to NEP and World Economic Systems 3 OB & HR MANAGEMENT AREA
5 Comparative Economic Systems 2 30 Introduction to OB & HRM 1.5
6 National & Global Economic Planning 4 31 Organisation Behaviour 2
7 Managerial Economics 2 32 Human Resource Systems 2
8 Economic Environment of Business 2 33 OB & Human Resource Development 2
9 Welfare Economics 1 34 Industrial Relations & Personnel Management 1
MARKETING MANAGEMENT AREA 35 Training & Development 4
10 Fundamentals of Marketing 3 36 Group Dynamics 4
11 Intro to Rural & Services Marketing 1.5 37 Manpower Planning 4
12 Intro to Consumer Behavior & Branding 3 38 Compensation Management 4
13 Intro to Mass ComM. & Integrated Mktng. Comm. 3 39 Strategic HRM 2
14 Intro to Sales & Distribution Management 3 40 Work Psychology 4
15 Intro to Advertising Concepts 3 41 Performance Management & Appraisal System 2
16 Advanced Concepts of Marketing Management 4 42 Cross Cultural Management 2
17 Management Information for Decision Making 2 43 International HRM 2
18 Consumer Behavior 2 FINANCE & ACCOUNTING AREA
19 Advertising Management 2 44 Introduction to Financial Accounting 3
20 Sales Management 2 45 Introduction to Portfolio Management 3
21 Brand Management 2 46 Corporate Accounts 3
22 Services Marketing 2 47 Managerial Accounting in Decision Making 3
23 Marketing Strategy 1 48 Financial Management 2
24 Marketing Research 2 49 Advanced Securities Analysis & Portfolio Management 3
25 Rural & Social Marketing 1 50 Insurance & Banking 2
Please Note: The course-cum-credit list given here is purely indicative. IIPM or its affiliate institutes may modify the same as per the programme requirements.
ACA DEMIC PROGR A M M ES AT IIPM
11
13
Sl. No. Course List Credits Sl. No. Course List Credits
51 FOREX & Multi-national Business Finance 2 INFORMATION TECHNOLOGY AREA
52 Advanced Accounting 2 90 Information Systems Basic 3
53 Management of Indian Financial Systems 2 91 Web Designing and Web-based Marketing 3
54 Financial Modelling using MS Excel 1 92 System Essentials 2
55 Mergers & Acquisitions 3 Management Information System & Knowledge
93 2
Management
56 Strategic Corporate Finance 3
94 Business Intelligence Using Data Mining 1
57 Derivatives, Options & Futures 3
95 Strategic Innovation Management 1
58 Corporate Tax Planning 2
96 Strategies for Managing Networked Businesses 1
59 Project Appraisal 3
97 Financial Valuation of Technology Business 1
ENTREPRENEURSHIP AREA
98 Technology & Strategic Consulting 1
60 Introduction to Business Organisation & Management 3
99 Mobile Policy and M-Commerce 1
61 Business Ethics & Happy Capitalism 3
LEADERSHIP & STRATEGY AREA
62 Research Methods for Business 1.5
100 Executive Communication 9
63 Business & Corporate Laws 1.5
101 Organization Development 2
Intro to Entrepreneurship & Small Business
64 3
Management 102 Business Policy & Competitive Strategy 2
65 Indian Business Environment 3 103 Managing Strategic Partnerships & Alliances 1
66 Case Study Methods 3 104 Strategic Talent Management 1
67 International Business & Management 3 105 Negotiation Analysis 1
68 Organisational Event Analysis & Experiential Learning 2 106 Gender & Leadership 1
69 Business, Corporate & Industrial Law 3 107 Great Leadership Strategies and Visioning 2
70 Adv. Entrepreneurship & Small Business Management 4 INTERNATIONAL MARKETING
71 Corporate Business Ethics 1 108 International Marketing 2
72 Planning an Entrepreneurial Venture 1 109 International Marketing Research 1
73 Business Valuation Using Financial Statements 1 110 Export Procedures & Documentation 2
74 Capital Raising Strategies in Corporations 1 111 India’s Foreign Trade 1
75 New Product Development 1 LANGUAGE & CULTURE
76 Investing in Private Equity 1 112 French 6
77 Micro Finance 1 113 Appreciation of Art, Culture & Literature 3
OPERATIONS MANAGEMENT AREA LIVE PROJECTS
78 Intro to Business Mathematics & Statistics 3 114 Sales Management 4
79 Quantitative Methods for Business Decisions 4 115 Advertising Management 4
80 Statistical Methods for Business Decisions 4 116 Consumer Behavior 4
81 Operations Research & Decision Models 3 117 Industrial Relations 4
82 TQM & Production Management 2 118 OB & HRM 4
83 Distribution Management 1 119 Industrial Research 4
84 Global Operation Management 1 120 Operations Management 4
85 Logistics & SCM 1 121 Information Technology 4
86 Operations Strategy 1 122 INDUSTRIAL INTERNSHIP 10
87 Outsourcing & IT Based Business 1 123 CERTIFICATION IN GLOBAL MANAGEMENT PROGRAMME 10
88 Service Operations Management 1 124 GLOBAL OPPORTUNITY & THREAT ANALYSIS PROGRAMME 10
89 Revenue Management & Pricing 1 125 THESIS 36
14 I I P M ’ s G L O B A L A D VA N T A G E
GOTA
All students enrolled in IIPM‘s
International programmes
1 with Global Certification or
Global Opportunity & Threat Analysis
with International Exposure,
compulsorily visit various locations in USA/UK/mainland Europe/Asia
for a period of 12-14 days. During these visits, students stay on campus
of some of the world’s most reputed B-Schools and attend customised
lectures on Global Management. Students also visit corporate head
quarters of Fortune500 companies, global organisations like UN, WTO,
WIPO and attend lectures by professionals and business tycoons on
global economy and business practices.
GOP
P r o f e s s o r s f r o m t h e t o p 20 Seminars With IIPM Students !!
B-schools and universities of the
2 world representing institutions
Global Outreach Programme
like Harvard, Columbia, Wharton,
Stanford, Yale, Stern, Chicago, LSE, Oxford, Insead, IMD, amongst
others, have regularly taken interactive sessions with IIPM students
across all the centres. During their visit to India, they also conduct joint
corporate workshop along with IIPM’s senior most internal faculty
members. As a part of this programme, collaborative researches on JOEL STERN - EVA : Maximizing STEPHEN R. COVEY -
Shareholder Value Organizational Management
contemporary business issues are also proposed and taken up. Some
of the international professors who have taken exclusive sessions
with IIPM students include:
Donald Marchand Ravi Dhar Andre Laurent Rick Aubry George Wu Ari Ginsburg
IMD Yale SoM INSEAD Stanford Chicago GSB NYU, Stern
PHILIP KOTLER - Strategic Marketing Tobias Krestschmer -
Strategic Thinking
I I P M ’ s G L O B A L A D VA N T A G E 15
GSEP
Students from leading institutions
of higher learning in Europe/
3 Global Student Exchange Programme
America/Asia visit IIPM regularly to
experience a whole new learning
process, as a part of IIPM’s Global Student Exchange Program (GSEP).
Visiting students stay over for a period ranging from 15 days to 3
months (a trimester), attending lectures along with IIPM students.
These students also participate in various cultural and sporting
activities on campus and gradually become an integral part of the
institute’s student community. Likewise, IIPM students also visit
various partnering institutes, as a part of this unique programme.
#
Original scanned portions from an article in Hindustan Times that appeared on 13th July ‘08 . For the complete IIPM. REAL EDUCATION. REAL PLACEMENTS.
article log on to www.iipm.edu
16 I N DI A N SCHOOL OF BUSI N E SS & ECONOM Y
ABOUT ISBE:
ISBE (Indian School of Business & Economy) is an affiliate of IIPM - the world’s largest B-School. Based on over 3 decades
of dedicated research and academic inputs in the fields of Entrepreneurship, National Economic Planning and
Business Management, IIPM decided to introduce a completely different academic entity, ISBE, with a commitment
to deliver World Class Education… for everybody!!
ACADEMIC PROGRAMMES:
ISBE offers three different programmes in Planning & Entrepreneurship at the post graduate and under-graduate
levels and also for working executives. The ISBE programmes bring in the same academic orientation and richness
of courseware, as are offered through IIPM, while opening up specialised career frontiers for the students from
across India.
Prof. A. Sandeep, Alumnus IIM-C is Prof. Partha P. Saha, B.Tech, IIT-Delhi; Prof. U. C. Tiwari, IIT-Kharagpur;
the Dean - Research & Consulting at PGDM, IIM-C and the Dean- Centre Dean - Indian School of Business
IIPM since 1998 and also the Editor for Information Technology, IIPM and and Economy; Head of Department,
of India’s leading business magazine Group Consulting Editor MIS & IT, Operations Management and
- Business & Economy. Planman Media. Research, IIPM.
18 I N DI A N SCHOOL OF BUSI N E SS & ECONOM Y
I I P M C E N T R E F O R H I G H E R E D U C AT I O N
9. Knowledge Management and E-governance 2 6. Project Appraisal & Infrastructural Financing 3
FOURTH SEMESTER 25 CREDITS 7. VC Funding & PE Investments 2
MARKETING SPECIALISATION COURSES 8. Quality & Financial Audit 2
1. Marketing Research: Theories & Practices 4 9. Micro Finance 2
2. Rural Marketing 2 10. Wealth Planning & Management 2
3. Social Marketing & CSR 2 IT & TECHNOLOGIES SPECIALISATION COURSES
4. Retail Management 4 1. Ethical Practices in IT & ITeS Businesses 4
5. Business Ethics 1 2. IT Quality Management 4
6. Distribution & Inventory Management 2 3. Investing in IT Stocks 2
7. Customer Relationship Management 2 4. Valuation of IT Companies: M&A in IT 2
8. Business to Business Marketing 2 5. Outsourcing and IT based Businesses 3
9. Database and Hi -Tech Marketing 2 6. Technology & Strategic Consulting 3
10. India’s Foreign Trade 1 7. Mobile Policy and M-Commerce 3
11. Outsourcing and IT Based Businesses 1 8. Workplace Challenges and Ergonomics 1
12. Service Operations Management 1 9. E-Waste Management 1
13. Revenue Management and Pricing 1 10. Cyber Crimes and Terrorism 2
MARKETING COMMUNICATION SPECIALISATION COURSES Live Projects 10
1. Marketing & Advertising Research 4 Thesis 15
Please Note: The course-cum-credit list given here is indicative. IIPM or its affiliate institutes may modify the same as per the programme requirements.
20 I N T E R NAT IONA L I N F R A ST RUC T U R E
I N T ER N AT I O N A L I N FR A S T R U C T U R E
Each year, more than 700 companies come to campus to make presentations and to interview students. For
the same purpose, IIPM has offices in Delhi as well as in Gurgaon, Mumbai, Bangalore, Chennai, Kolkata, Pune,
Ahmedabad, Hyderabad, Toronto, London, Dubai & Singapore.
Last year too saw a record of more than 800 companies visiting the IIPM campus for placements. All the eligible
students who required placements got placed from the campus itself. It has been observed that more than 70%
of each class usually accepts offers from companies that recruit on campus. Many students use IIPM resources
to conduct networked job searches, targeting smaller companies, entrepreneurial ventures, and not-for-profit
organisations.
The Institute’s Strategic Management Group (SMG) assists eligible students in securing suitable jobs/trimester
projects. For this purpose, the office keeps effective contacts with firms all over India, as well as globally maintaining
and performing liaison work between possible employers and the Institute’s students. Students must, however,
note that the Institute is a place for serious academic pursuit and not an agency to provide employment. No fee
is charged for the service and no binding obligation to find a job/trimester project for any student is accepted
by the Institute.
Ranked No.1
4 XLRI in International Exposure
5 IIPM
Ranked No.2
in Placements and Potential to
6 FMS Delhi Network
Ranked No.9
8 IIFT In India Overall
>> (Amongst all private B-Schools in India)<<
9 IIM-Kozhikode
ZEE BUSINESS BEST B-SCHOOLS OF INDIA 2009
10 IIM-Indore
Ranked No.1
in Global Exposure in India.
>> (Ahead of all the IIMs)<<
Ranked No.5
In Industry Interface and Overall
>> (Ahead of 3 IIMs)<<
Ranked No.8
In Placements amongst all B-Schools
>> (Ahead of 1 IIM)<<
Ranked No.1
B-School in Placement Record, Quality
of Faculty and Global Exposure
ADMISSION OFFICE
NEW DELHI : Level-4, Rectangle-1, D-4, Behind Select City Walk, Saket District Centre
GURGAON : IIPM Tower-1,Building No.79, Sector32
NOIDA : IIPM Tower, C-56/30,Sector -62
MUMBAI : IIPM Tower, Plot No. E-781, S.V. Road, Khar (W)
BANGALORE : IIPM Tower, 419, 100 ft. Road, Koramangala
HYDERABAD : IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills
AHMEDABAD : IIPM Tower, 19, Inqulab Society. Opp. Sears Tower, Gulbai Tekra, Opp. C.G.Road
PUNE : IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana
CHENNAI : IIPM Tower, 145, Marshall’s Road, Egmore
BHUBANESHWAR : IIPM Tower, A-411 Saheed Nagar, Vani Vihar Square, Janpath
LUCKNOW : IIPM Tower, 16, Ashok Marg, Hazratganj
CHANDIGARH : IIPM Tower, C-127, Phase 8, SAS Nagar, ELTOP Industrial Area, Mohali
JAIPUR : IIPM Tower, SB 39B, Rambagh circle, Bapu Nagar
KOLKATA : IIPM Tower, AQ 6, Sector V, Salt Lake City, Near Technopolis
BHOPAL : IIPM Tower, 278-279, Sarv Dharam, B-Sector, Kolar Main Rd. Near Kolar Bridge
INDORE : IIPM Tower, Near Bombay Hospital, Commercial Plot No - 3, PU-4
COCHIN : IIPM Tower, Starlight Arcade, 40/9210 Dwarai Swami, Iyyer Lane, MG Road, Ernakulam
DEHRADUN : IIPM Tower, 74, Rajpur Road