A PROJECT REPORT

ON

MANAGEMENT DEVELOPMENT INSTITUTE

Integrated Master of Business Administration

CENTRAL UNIVERSITY OF JHARKHAND

Submitted By:- Submitted to:-

KT TUSHAR Miss. PUSHPANJALI JHA

ARYAN ANAND (ASSISTANT PROFESSOR)

NIKHIL Kr. SINGH

RAKESH Kr.RABIDAS

Semester VI

i
About Institute
Management Development Institute (MDI) is a business school in India. It was
established in 1973 by Industrial Finance Corporation of India and is located
in Gurgaon, a commercial hub near the Indian capital of New Delhi. Its second
campus has come up near Murshidabad, West Bengal. The Murshidabad campus
was inaugurated by then Honorable President of India, Shri Pranab Mukherjee on 24
August 2014.
Management Development Institute was registered at New Delhi as a society under
the Societies Registration Act of 1860 in 1973, primarily to set up an institute for
training, consulting & research activities. Dr. Nitish K Sengupta, IAS was the last
Executive Chairman serving during 1982-84. Dr. T. N. Kapoor was appointed the first
Executive Director of the institute in 1984. The Post Graduate Programme in
Management (PGPM) was started in 1994.
MDI is a front runner B-School of India. The PG Programmes in Management offered
by MDI are recognized and accredited by the All India Council for Technical
Education (AICTE) New Delhi. Its PGPM has been awarded “A” Grade by the
'National Board of Accreditation' of All India Council for Technical Education. Various
surveys have consistently ranked MDI amongst the top five B-Schools of the country.
MDI has the distinction of being the first internationally accredited Indian B-School. It
was accredited by South Asian Quality Standards (SAQS) in 2005 and by
Association of MBAs (AMBA) in 2006.
The Board Members of MDI include eminent personalities from both industry as well
as academia. The board meets every quarter. MDI follows an organizational chart
that has four layers. MDI is headed by its Director, followed by 5 Deans – Dean
(Graduate Programmes), Dean (Executive Graduate Programmes), Dean
(Research), Dean (Continuing Education and Consultancy) and Dean (Placement &
Corporate Affairs). This is followed by Chairpersons of institutional activities,
management areas and academic areas. General administration is headed by the
Registrar and Secretary. All academic activities are faculty driven. The faculty
decides on the curriculum content, delivery, duration and management of each
programme.
Vision and Mission
Vision

MDI is a school for:

 Thought Leaders and Change Masters
 Academic Excellence and Continuous Innovation

Mission

Our Mission is to create, both at individual and organizational levels, cutting

edge management capability through:
 Value-based Education
 Best Global Practices
 Action- centric Research
 Value- adding Consulting
Chairman

Dr. Emandi Sankara Rao

Chairman, Board of Governors, MDI

Dr. Emandi Sankara Rao is currently serving as MD&CEO of IFCI Ltd, a Government
of India Undertaking. IFCI is the oldest Financial Institution and the first Development
Finance Institution of the country set up in 1948 and has been contributing towards
Indian economic growth through development of infrastructure and industry. Dr. Rao
is also the Chairman of IFCI group companies namely Stock Holding Corporation of
India Ltd, IFCI Venture Capital Funds Ltd, IFCI Factors Ltd and Institute of
Leadership Development. He is an alumni of IIT Bombay (PhD), IIT Kharagpur (M.
Tech), Pondicherry Central University (PGDBA) and Andhra University (B.E.
Electrical Engineering).
Prior to IFCI Ltd, Dr.Rao has served for over 30 years with leading Financial
Institutions – IIFCL and IDFC. He has extensive experience in Project & Corporate
Finance, Private Equity, Investment Banking, Infrastructure Development and Long
Term Resource Raising (Domestic & Foreign Capital). He was the Founder Director
& CEO of IIFCL Asset Management Company Ltd and also the Founder Director &
CEO of IIFCL Projects Limited and also was associated with the IDFC Group as
Director & Business Head.
Dr.Rao has been a member in the Sub-Group on Infrastructure Finance (under RBI
and erstwhile Planning Commission Working Group on Savings Formulation) of the
12th Five Year Plan, member of Sub-Group on Financing Urban Infrastructure in the
12th Five Year Plan, and a member in the Ministry of Finance – DFS Committee on
Debt Market Development and contributed to several research & policy papers in
various National and International Conferences & Workshops.
Besides being a Banking & Finance Specialist, Dr.Rao is also an Academician, Skill
Developer & Start-up Enabler, Social Reformer and a Farmer!
Director

Prof. (Dr.) Atmanand

Director, MDIM and Director (Additional charge), MDIG

Prof. (Dr.) Atmanand is working as the Director (Additional charge) of MDI Gurgaon
and also the Director of MDI Murshidabad. He is also working as the Independent
Director on the Board of Central Bank of India. Earlier he worked as the Independent
Director on the Board of Steel Authority of India Ltd. (SAIL), Government of India. In
MDI Gurgaon Prof. Atmanand has worked as Founder Dean of the prestigious MDI
School of Energy Management. He was also the Dean of Executive Post Graduate
Programs and School of Public Policy and Governance. He was also the Founder
Dean of MDI Murshidabad. He has been teaching and doing research and
consultancy in the area of energy and economics for the last 32 years. He has been
associated with MDI Gurgaon for the last 21 years. Besides MA and MPhil in
Economics, he is PhD in Economics.

During a brief span of five years when the School of Energy Management was
launched with the help of USAID and the Ministry of Power, Government of India¸ he
has turned the school into a country wide popular place of higher learning.
Appreciating his devotion and involvement, Government of India’s Ministry of Power
has issued a letter of appreciation putting on record his efficient and dedicated
services. Besides playing a key and decisive role in MDI’s intellectual and leadership
functioning¸ Dr. Atmanand has held various national responsibilities including his
association as Member of the State Finance Commission¸ Government of Bihar and
with the Planning Commission, Government of India.
Dr. Atmanand is a great leader, deep researcher, professor and writer. He has
authored 16 books and published more than 90 research papers in refereed national
and international journals.
He is the alumnus of IIM-A & JNU, New Delhi.
Milestones @ MDI
2018
MoU signed with:
 ESCP Europe
 Airport Authority of India (AAI)
 Stockbay Partners
2017
MoU signed with:
 Maruti Suzuki India Ltd
 SKEMA Business School, France
 Logix ITP India LLP
2016
MoU signed with:
 Delhi Metro Rail Corporation
 Confederation of Indian Industry
 Nordic Centre in India
 University of Kashmir
 XCELSERV Solutions Pvt. Ltd
2015
 Global Conference on Recovering Markets (series of conferences) organized
during March 2015
MoU signed with:
 Franzen/ partners
 AVTEC Ltd, a part of CK Birla Group
 RITES Ltd.
 School of Management Studies, University of Hyderabad
 NIT Silchar
 Institute of Management Studies, Devi Ahilya Vishwavidyalya, Indore
 NIT, Surathkal, Karnatka
2014
 Global Conference on Recovering Markets (series of conferences) organized
during March 2014
MoU signed with:
 Nagoya University of Commerce & Business, Japan
 University of Maribor, Slovenia
 Nepal Administrative Staff College
 Kathmandu University School of Management, Nepal
 Royal Institute of Management, Bhutan
 Groupe ISCAE, Morocco
 Cyprus International Institute of Management, Greece
 Universidade Catolica Portuguesa, Portugal
2013
 MoU signed with Hungarian Logistics Association, Hungary
 MoU signed with University of Szeged, Hungary
 International Summer University launched
2012
 MoU signed with Richard Ivey School of Business, Canada

2011
 Three of the Programmes of MDI: PGPM, NMP and PGPM Part-Time re-
accredited by AMBA, UK
 Three other Programmes: PGP-HRM, PGP-IM and PGPEM also received
accreditation by AMBA,UK
 Collaboration with four new Educational Institutions: Smeal College of
Business (USA), Louvain School of Management (Belgium), New Castle
University (UK), Munich Business School (Germany)
2010
 MoU for School of Public Policy and Governance signed again with Ministry of
Personnel and Training, GOI
 MoU signed with Aston Business School, Aston University, Birmingham, UK
2007
 Increased intake in Post Graduate Programmes in Management
2006
 AMBA (Association of MBAs) UK accredited MDI’s fulltime Post Graduate
Programmes. MDI became the first and only B School in India to be
internationally accredited
 Post Graduate Programme in International Management (PGP-IM) launched
in collaboration with European School of Management (ESCP-Europe), France
2005
 Post Graduate Programme in Energy Management (PGPEM) established in
association with the Ministry of Power and USAID
 MoU for School of Public Policy and Governance signed with Ministry of
Personnel and Training, GOI
 MDI accredited by South Asian Quality Assurance System (SAQS)
2004
 Post-Graduate Programme in Human Resource Management (PGP-HRM)
launched
 Executive Fellow Programme in Management (EFPM) launched
1999
 Fellow Programme in Management (FPM) launched
 Post Graduate Programme in Management (PGPM-PT) launched
1996
 Training activities move up to include policy level programmes; Advanced
Management Programme (AMP) started
1994
 Full-time Residential Post-Graduate Programme in Management (PGPM)
launched
1988
 National Management Programme (NMP) – a full-time, residential programme
sponsored by Department of Personnel & Training, Ministry of HRD, GOI
launched
1984
 DBC project completed
 1977
 Development Banking Centre (DBC) started first sectoral project funded by
Developmental Financial Institutions
1973
 MDI set-up Training, Consulting & Research activities commenced
Accreditations

A. Accredited by NBA (National Board of Accreditation)

1. NBA Re-Accreditation

Period of Validation
NBA Accredited Programmes
upto
Post Graduate Diploma in Management June 30, 2020
Post Graduate Diploma in Management (Human Resource
June 30, 2020
Management)
Post Graduate Diploma in Management (International
June 30, 2020
Management)
Post Graduate Diploma in Management (National
June 30, 2020
Management Programme)

B. Accredited by Association of MBAs, UK.

1. AMBA Re-Accreditation

C. Accredited by AMDISA, a SAARC recognized Accreditation Body.

1. SAQS Re-Accreditation

Ranking

 2nd best private b-school in India in the List by national Human Resource
Development Network.
 1st in top private institute by Times B school survey.
 MDI was ranked 12th among management schools in India by the National
Institutional Ranking Framework (NIRF) in 2018,
 Business Today world ranking 2018 rank 5th.
 10th in 2017 in India by Outlook India's "Top 100 Management Schools".
Event Clubs
DELPHIQUE 2016:
Delphique is MDI’s Annual
National Management
Convention. Delphique is
India’s only B-school event
which focuses on strong
research in various domains
of management. Derived
from the famous ‘Delphi’
method, the event provides
the perfect platform for
practitioners & thought
leaders from the industry,
academia and the student populace to come together to discuss contemporary
issues faced by the industry.
MDI Gurgaon organized Delphique – The National Management Convention at its
campus partnering with 24 companies with the presence of more than 65 corporate
leaders and industry stalwarts. This was the 20th year of Delphique and the
convention stayed true to its theme of Research, Review and Resolve with the
involvement of over 800 attendees & participants. Yes Bank and The Times Group
Dare2Compete were the sponsors of the event which was also supported by IDBI
Bank, Teakwood Leathers and BMW Bird automotive.
Famously known as the Red Carpet event of MDI, Delphique is a confluence of three
events:
1. Research Panel Discussions – Faculty mentored research coupled with a
high profile panel discussion
2. Vincenza - International Business Plan competition
3. Cerebro - National Case Study Challenge.

Delphique got extensive corporate participation from knowledge partners such

as RPG, ICRA, Ericsson, Shoppers Stop, Equirus, Ogilvy & Mather and Kantar
Millward Brown. With many research panels on board, the research panel
discussions provided a platform for students to present their ideas and research
findings across to the corporates and thereby learn from their experiences.
Delphique also conducted a National Case study competition called Cerebro in
association with The Times Group. More than 200 participants across top b-schools
of India took part in the competition and teams from IIM Lucknow, XLRI Jamshedpur,
SCMHRD Pune, IMT Ghaziabad and MDI Gurgaon made it to the finals of the
competition.
Keeping up with the startup age, a B-plan competition in association with Indian
Angel Network and VCCircle was organised wherein budding entrepreneurs and
emerging start-ups presented their b-plan. A startup from UK also participated in the
competition.
Over the years, Delphique has had a healthy association with leading dailies and
newspapers. Delphique 2016-17 got extensive coverage in Times of India and
Economic Times. Other media partners such as InsideIIM, Your Story, ED and
MBA Rendezvous also covered the event.
ILLUMINA
Illumina, the disguised market research
festival organised by MDI has been providing
companies the unique opportunity to study
consumer behavior through creative disguised
market research, designed by the students of
MDI, under the guidance of faculty. With a
successful track record of 20 years, Illumina is
a cost effective medium of research conducted
in the heart of Gurgaon attracting a footfall in
excess of 8000. Illumina consists of four
different formats. Urban Illumina is celebrated
as a "Diwali Mela" in the MDI grounds with
glimmering lights and huge fanfare. With an
aim to gauge the mind-set of the rural
consumer, Rural Illumina is conducted at the
Dussehra Mela in the village of Pataudi. The
other two formats, Expressions and Indulge
target children and mall going audience
respectively.

IMPERIUM Imperium, the annual inter B-school

management and cultural fest of MDI, is a
confluence of the finest brains of the country.
Organized independently by the students of
the institute, the flagship event with its
cartloads of activities and games provides the
perfect opportunity to form networks, test
managerial skills and put classroom knowledge
into practice. The activities at Imperium include
highly competitive case study competitions
across all the management domains -
Marketing, Strategy, Operations, Leadership
etc, and engaging discussions by thought
leaders and events for corporate executives.
The stimulating event has garnered huge
amount of attention over the past years and
brings together talent from all over the nation,
to celebrate everything from academics to
management to music and arts.
Courses Offered by the Institute..
Post Graduate Programme in Management (PGPM)
MDI's PGPM is designed to nurture students and help them build and enhance their
managerial competence. The meticulously structured programme will help students:
 Understand the social, economic, political, technological and ecological
environment of modern society
 Become effective leaders, who have the potential to transform organizations
 Hone lateral thinking and inculcate entrepreneurial skill
 Value integrity, justice and fairness so as to promote and maintain high ethical
standards
 Develop a global mindset so that they are better able to address the
challenges of global competition
 Develop an all round personality that is well integrated with the very best of
the Indian values and civilizations across the world.

Post Graduate Programme in in Human Resources (PGP-HR)

Fierce competition and the need for reverse innovation has created a need for
pivotal, strategic, innovator role for HR professionals in business organizations. This
programme makes sure they walk the talk of business as much as they get HR
knowledge.
PGP-HR attempts to groom well-rounded managers with:
 Global sensitivity and mindset
 Holistic business perspective
 Capability to manage uncertainty and complexity
 Capability to manage diversity, lead change, and create wealth
The programme prepares candidates for HR careers in industry and services. It
develops capabilities in all the three domains - knowledge, skill, and attitude. The
programme is designed to prepare well-rounded business managers rather than HR
managers per se.

Post Graduate Programme in International Management (PGP-IM)

The emerging business scenario makes global and inter cultural working an
imminent reality. The programme prepares managers and future leaders with a
global mindset - managers who can appreciate different cultures, who can build
networks across geographies, and live and work across cultures.
In 2006 MDI Gurgaon launched a unique, first of its kind programme in India - the
Post Graduate Programme in International Management (PGP-IM). This was one of
the efforts made by MDI to develop managers with appropriate mind set and ability
to work in global markets. In Europe, students not only get classroom learning
opportunity, they also get an opportunity to work there or in India on a paid internship
basis. In addition, there is scope to get placement offers in Europe. Living and
working in Europe enables students to understand and appreciate other cultures,
hone their capabilities to work across cultures and develop global mindsets.
The key objectives of the programme are to groom global leaders with:
 Competencies to work across cultures
 Ability to work in unfamiliar markets
 Strong general management orientation
 Adequate grounding in various management functions

National management Programme (NMP)

National management Programme (NMP) is accredited by AMBA, the Association of
MBAs (UK). It focuses on developing leaders who will excel in the rapidly changing
business environment , become agents of change and be charged with a customer
centric orientation.
The Post Graduate Programme in Energy Management (PGP-EM) is uniquely
designed for young managers of the Energy / Power & allied sectors.
MDI is pioneer in starting 15 months Executive Graduate Program in 1987  named
National Management Programme (NMP). The NMP focuses on developing
visionary  leaders for the rapidly changing business environment. The focus of the
program is to build skills and competencies necessary to lead change as leaders.
The NMP attracts talents from diverse industries, cultures and geographies.
The key objectives of the programme are to develop:
 A recognition of current business realities
 A holistic business perspective
 An ability to recognize and seize opportunities in a competitive environment
 A global sensitivity and mindset
 Skills of communication, leadership and teamwork
 commitment towards the betterment of society

Post Graduate Programme in Energy Management

The Energy Management Programme is 15 months executive graduate programme
at MDI that prepare visionary leaders for Energy sector. The programme prepare
leaders to manage and effectively lead changes in Energy sector.
To cope with new realities and changing contours of the Energy/Power & allied
sector in India, MDI’s Energy Management Programme focuses on developing future
leaders who:
 Believe in leading change rather then managing change
 Integrate thoughts with action
 Create an impact to make a difference wherever they go
 Are trained and developed as the best talent to meet the challenges of
developing and managing Energy/Power & Allied sector in India
 Would be well-equipped with the salient features of functional areas of
management
 Would share experiences on national and international best practices and
innovations in community-based participative model
 Would be facilitators for awareness, understanding and implementation of
enactments related to energy/power.
Student Association of Management Executives
S.A.M.E: Vision
Vision of SAME is to create an everlasting Support System for management
executives to sustain in changing winds of Business Environment.

S.A.M.E: Mission
Mission of SAME is to build a platform for management executives to express, to
harness a society for making innovation masters of tomorrow.

The Clubs
SAME comprises of nine different clubs pertaining to the myriad dimensions of
business administration. These are all organized to form the collective core of SAME
with similar structures. About the clubs a brief description is laid out as follows:-

Alumni Relationship Club

ARC is responsible to build, enhance and grow relationship with MDI Program Alumni, Serves as
the point of connection between the MDI PGPM-PT student community and the Alumni. Club
facilitates several Alumni and student initiatives and collaborations for mentorship, events,
placements and sponsorship.

Entrepreneurship and VC Club

Entrepreneurship and VC Club is the business school's primary club for those with an interest,
background, and/or career aspiration in Starting a New Venture, start up, Building ideas. Club
facilitates in exploring Business plan, documentation, seeking funding for startups, and defining
sustainability for Startups.

Event Management Club

To arrange social events on Diwali, Holi, Teachers days, Independence and Republic day etc.
Association with Alumni, sports teams and different clubs in arranging events. Event
Management team will Plan, Organize and Manage Events. Budgeting, collaboration with other
clubs and industry for events, and raising of sponsorship would be main activity under this club.
Finance Club
The Finance Club is the business school's primary club for those with an interest, background,
and/or career aspiration in Finance. Club can plan many Finance domain events and workshop
to enhance finance practices; can seek sponsors under liaising with corporate for Finance club
Activities in various events.

Industry Liaison Club

The ILC performs its pivotal role of connecting the MDI community with multiple stakeholders
through several activities. ILC group establishes contact with different Industries and keeps
looking for HR requirements. The student coordinators are responsible for developing and
nurturing relationships with corporations for both recruitment and non-recruitment related
activities. These include actively engaging companies on a regular basis, handling operations
during the Placement week and acting as a conduit for Organizations and Industry Through the
ILC, Leaders interact with students through Business Talks and Live Corporate Projects.

Management Consulting Club (The Consultant)

The MDI PGPM-PT Consulting Club is a student association, which seeks to equip the student
body with resources to make informed decisions on consulting careers, tools necessary to build
successful careers in consulting and opportunities to promote extra-curricular excellence.

Marketing Club
The Marketing Club is the business school's primary club for those with an interest, background,
and/or career aspiration in marketing. Club plans several marketing activities for events and can
consult for marketing to different clubs, the club also seeks sponsors under liaising with
corporate for Marketing Activities in various events.

Project Management Club

Project Management Club is the business school's primary club for aspiring Managers with a
career interest and/or background in the field of Project / Program Management. The PMC
consistently looks for opportunities in the Project management domain and works as a catalyst
for the Student and Alumni community aspirations in PM roles through various workshops, and
collaborations with Industry on live projects. Club is focused towards exploring the evolving
practices in project management field. Strategy and leadership are evolving verticals and will
remain key focus for the Project Management Club for 2017-18.

Sports Club
Sports Club will be responsible to promote and Manage Sports Activities within and outside MDI,
Primary sport events organized in a year like Marathon on 26th Jan, Cricket and badminton
competition on 15ht August, Table tennis and Football competition on 2nd October. Many more
inter college, internal& external events are planned and sponsored under sports club.
 

Notable Alumni

Rishi Vasudev
PGPM 1996-98
Mr. Rishi Vasudev, an alumnus of MDI Gurgaon, the batch
of 1996-1998, has been appointed as the senior vice
president of Flipkart. Prior to this, Mr. Vasudev was the
India CEO of Calvin Klein and was also associated with
Arvind Brands and Aditya Birla Group.He has also featured
in Business Today's 40 executives under 40 list in 2014.

Rajesh Vanjani
PGPM 2008-10
Mr. Rajesh Vanjani, an alumnus of MDI PGPM batch of
2008-10, was recently appointed as VP, Product
Management-Credit Card, Citibank. He has 10+ years of
experience in the field of Payments, Credit Card product
and portfolio management, brand promotions, social media
marketing, PR and corporate sales. Prior to Citibank, he
has worked with key national and international brands like
Standard Chartered Bank, ICICI Bank, Baxter, Nokia
Siemens, and Endeavors careers.

Vipul Gupta
PGPM 2009-11
Mr. Vipul Gupta, an alumnus of MDI PGPM batch of 2009-
11, recently co-founded India's first sales and marketing
solutions platform, Benddit. Mr. Gupta is a decorated
business leader with experience in sales, GTM,
expansions operations and strategy across various leading
firms like Practo, Airtel, and PepsiCo.

Vani Gupta Dandia

PGPM 1996-98
Ms. Vani Gupta Dandia, an alumnus of MDI PGPM batch of 1996 - 1998, has
recently launched Benddit, a platform offering sales, and marketing solutions. This
platform help founders of new businesses reach verified service providers for
marketing, sales, and recruitment. It uses a tech algorithm that matches the
requirements of its clients based on parameters like complexity, stage, and
relevance. Prior to this, she has also worked with PepsiCo as Category Director,
Indian Snacks and with Unilever as Regional Marketing Manager, Hair, South Asia to
name a few.
Conclusion