Marni Berkowitz

Mr. Schurtz
English 12 AP Period 7/8
10 May 2011

How Color Affects

Our Everyday Lives
 Thesis:

Color affects our lives through symbolic

meaning, Feng shui, learning, and marketing.
The
C
o
l
o
r
W
h
e
e
l ("Light")
How The Eye Sees Color

(“Berkowitz”)
S
i
g
h
t

(“The Sight”)
80%
of information from our
senses is
Our Nervous System (“Do you find”)
W A
h f
y f
e
C c
o t
l s
o
r U
s
(“Free Tasty Technicolor”)
Natural Associations

("Ocean")
(“Red Pepper”) (“Zuleyka Rivera”)
(“Orange Car”)

(“Standout”)
(“Jean Dessès, Yellow”) (“Yellow Rose 3”)
 (“Green Dress 8)”

(“Common Green Darner”)

("What If I")

(“Zowi Stapleton”)
("Christina Aguilera at") ("Nano Ink Front")
 ("Tori").

("Royal White Bengal”)

(“Wood”) ("Audrey.")
("FV1Black")

(“If I Could”)
Psychological Symbolism

(“2 1/2 minutes in")

(“Feng Shui”)
Elements of Feng Shui

(“Koi Fish Feeding")

("Baguamap")
Colors In Learning (“My School Building”)
Its Importance

(“Bored”)
T
h
e
E
f
f
e
c
t
s (“Dámasa - studying”))
 (“Kids Learn New”)

Specific Colors
Colors For A Library

(“Libraries Work Because”)

 ng :
r n i
L e a n
i n s io
r s cl u
olo o n
C he C
T

(“Let Me Hit”)
Color Therapy
(“Business with Bananas”)
 Healing

(“Elmo Hates Ouchies”)

 B
l
u
e
”)
(“3
& lines”)
(“3

R
e
d
(“Marinos Ices Mixture”)
Confirmation

(“My Work Space”)

Color In Art
Extroverts vs Introverts

("4XJ") ("Introvert")
 C
C o
o u
l n
o s
r e
l
i i
n n
g
("Counseling”)
The Science of Colors in Marketing and
Web Design
Logos

(“The Coke Side of Life”)

Color increases
reconginition by

80%
 More
Examples
of Logos:
Heinz

(“Green Heinz”)
 Over 10 million
bottles sold
&
$23 million made because
of the color change
 More
Examples
of Logos:
Apple

(“Apple retro”)
Color revived iMacs

from a deficit of

$1.8 billion
 Color
O
r
g
a
n
i
z
a
t
i
o
n
(“Ribbon”)
 Our Senses

92.6% .9%
visual smell
5.6% .9%
touch hearing
90 seconds

is all it takes to judge

Color

I
n
c
r
e
a
s
e
s

Memory
Color Attracts
Attention

(“Orange Highlights”)
90% feel color helps
attract new customers
&
90% believe they recall
presentations better
 R
e
l
e
v
a
n
c
e
("End of Semester”)
A A
p
P
p
l PL
i
c I
C
a
A
t T
i I
o O
n ("Series 2: Rodarte”)
N
Style

(“Barbie Fashion Show”)

 A
Trend

(“Fashion:District The Show”)

Applying
(“Toni Frissell”)
Style Is A
Fingerpri
nt
(“38-365 Fingerprint”)
Fashio
n Is Art
(“Berkowitz”)
Avant
- (“Lady Gaga”)
nd v
er a
n
st t
an g
di a
r
n d
(“Tod Alan Test”)
Fashion
Media
("Fashion Police_ Kelly”)
e A
s l
s b
i a
c
a (“20070726-IMG_6582”)
Too Bol
(“Las carnes de”)
 No
Billboards

(“Ed Hardy Pencilcase”)

 V
Go i
n
t
a
g
(“Cameos”)
e
Avoid Sweat Ma
(“It's Good”)
 22,700
31% 13% 56%
wholesale various jobs
manufacturing
Designing

(“The Ladies in Red”)

Research

(“UNIVAC”)
Prototy
pe

(“sewing day”)
Comput
er
Aided
Design

(“Current MacBook Pro”)

Product
ion

(“Factory Wolfsburg/Germany”)
C
o
s
t
u
m Fashion (“Hallway”)
 C
H o
a u
u t
t u
e
r
(“_Défilé de Haute”)
T M
h
e a
r
M k
a e
s t
(“japanese girl in”)
Ready
- - to
wear

(“Skirt”)
Stores

(“Berkowitz”)
 y
M atio n
p i r
I ns

("Fireworks #1”)
 Ske
tc h
e
s
Sketc
hes
h e
(“Berkowitz”)

ke tc
S (“Berkowitz”)
Sewing
Review

(“Berkowitz”)
My Sewing
(“Berkowitz”)
Magazines

(“Berkowitz”)
(“Berkowitz”)
My Fabric

(“Berkowitz”)
My
P
a
t
t
e
r
(“Berkowitz”)
The Layout
(“Berkowitz”)
 For
The
Bodic
e

(“Berkowitz”)
Pieces For
(“Berkowitz”)
Directi
ons

(“Berkowitz”)
 More
Directions
(“Berkowitz”)
(“Berkowitz”)
(“Berkowitz”)
 Work Cited
• Morton, Jill. "Color Symbolism." Color Matters. J.L. Morton, 2003. Web. 1 Mar 2011.

• Morton, Jill. "How the Eyes Sees Color." Color Matters. J.L. Morton, 2003. Web. 1 Mar 2011.

• Morton, Jill. "Business, Marketing and Trends." Color Matters. J.L. Morton, 2003. Web. 1 Mar 2011.

• Michelle Sloan, Lisa Christie. "The psychology of colour." Mercury, The (Hobart) (2011): 45. Newspaper Source. EBSCO. Web. 1 Mar. 2011.

• "Lighten a room with your favourite hue." Townsville Bulletin (n.d.): Newspaper Source. EBSCO. Web. 1 Mar. 2011.

• Berson, Tara Rummell. "Create your own good fortune!." Redbook 207.2 (2006): 88. MasterFILE Premier. EBSCO. Web. 1 Mar. 2011.

• Scargall, Hollie. "Color: An Unsuspected Influence." Library Talk 12.5- (1999): 11-12. ERIC. EBSCO. Web. 1 Mar. 2011.

• Hollander, Anne. "The Modernization of Fashion." Design Quarterly No. 154 (Winter, 1992), pp. 27-33. Web 16 Feb. 2011.

• Prato, Alison. "What Jessica Wants, Jessica Gets." Cosmopolitan 249.3 (2010): 44. MasterFILE Premier. EBSCO. Web. 12 Apr. 2011.

• Nellis, Cynthia. "About.com." Fashion 101. About.com, 2011. Web. 13 Apr 2011. <http://fashion.about.com/cs/historycostumes/a/whatisfashion_2.htm>.

• "Hey, Tim! What should I wear today?." Redbook 215.3 (2010): 74. MasterFILE Premier. EBSCO. Web. 13 Apr. 2011.

• United States. Fashion Designers. NE Washington: U.S. Bureau of Labor Statistics, 2009. Web. 14 Apr 2011.

• De Giorgio, Laura. "Color Therapy - Chromotherapy." Deep Trance Now. Dr. Laura De Giorgio, 2010. Web. 26 Apr 2011.

• Barker, Elizabeth. "colour your world." Natural Health 37.5 (2007): 16. MasterFILE Premier. EBSCO. Web. 26 Apr. 2011.

• Dave, . "The Science of Colors in Marketing and Web Design." Think Brilliant. Think Brilliant Media Studios, 04/09/2010. Web. 28 Apr 2011.

• Withrow, Rebecca L. "The Use of Color in Art Therapy." Journal of Humanistic Counseling Education and Development 43.1 (2004): 33. ERIC. EBSCO.
Web. 28 Apr. 2011.

• "Color Therapy." Spiritual.com.au. Spiritual.com.au, 2009. Web. 28 Apr 2011.

• "Do you find my brain?." Flickr.com. Web. 28 Feb 2011.
Pictures Cited
• "Ocean." Flickr.com. Web. 25 Feb 2011.

• "Red Pepper." FreeFoto.com. Web. 25 Feb 2011.

• "Zuleyka Rivera, The Heart Truth's Red Dress Collection 2007." Flickr.com. Web. 25 Feb 2011.

• "Orange Car." Flickr.com. Web. 25 Feb 2011.

• "Standout." Flickr.com. Web. 25 Feb 2011.

• "Yellow Rose 3." Flickr.com. Web. 25 Feb 2011.

• "Jean Dessès, Yellow dress." WIKIMEDIA COMMONS. Web. 25 Feb 2011.

• "Common Green Darner." Flickr.com. Web. 25 Feb 2011.

• "Green Dress 8." Flickr.com. Web. 25 Feb 2011.

• "What If I Had Blue Eyes." Flickr.com. Web. 25 Feb 2011.

• "Nano Ink Front." TidBits. Web. 25 Feb 2011.

• "Christina Aguilera at E! Studios." Zimbio. Web. 25 Feb 2011.

• "Royal White Bengal Tiger Headshot." WIKIMEDIA COMMONS. Web. 25 Feb 2011.

• "Tod Alan Test." Flickrcc.com. Web. 13 Apr 2011.

• "Toni Frissell: Weeki Wachee spring, Florida, 1947." Flickrcc.com. Web. 13 Apr 2011.

• "38-365 Fingerprint." Flickrcc.com. Web. 13 Apr 2011.

• "Tori." Flickr.com. Web. 25 Feb 2011.

• "Wood." Flickr.com. Web. 25 Feb 2011.

• "Audrey." Flickr.com. Web. 25 Feb 2011.

• "Zowi Stapleton." Flickr.com. Web. 25 Feb 2011.

• a
 Pictures Cited (Cont.)
• "FV1Black." Digital Violin. Web. 25 Feb 2011.

• "If I Could Walk On Water." Flickr.com. Web. 25 Feb 2011.

• "2 1/2 minutes in Photoshop." Flickr.com. Web. 25 Feb 2011.

• "Light." Lucas Kresh. Web. 1 Mar 2011.

• “Feng Shui.” Dictionary.com. Web. 1 Mar 2011.

• "Koi Fish Feeding Frenzy." Flickr.com. Web. 1 Mar 2011.

• "Baguamap." Feng Shui Vibes. Web. 1 Mar 2011.

• "My School Building." Flickr.com. Web. 1 Mar 2011.

• "Bored." Flickr.com. Web. 1 Mar 2011.

• "Dámasa - studying." Flickr.com. Web. 1 Mar 2011.

• "Kids Learn New Games." Flickr.com. Web. 1 Mar 2011.

• "The Ladies in Red." Flickrcc.com. Web. 14 Apr 2011.

• "UNIVAC." Flickrcc.com. Web. 13 Apr 2011.

• "sewing day." Flickrcc.com. Web. 13 Apr 2011.

• "Libraries Work Because We Do!." Flickr.com. Web. 1 Mar 2011.

• "Let Me Hit You With Some Knowledge." Flickr.com. Web. 1 Mar 2011.

• "Barbie Fashion Show - New York Fashion Week 2009." flickr. Web. 21 Feb 2011.

• "Fashion:District The Show." Flickr.com. Web. 1 Mar 2011.

• "Fashion Police_ Kelly Osbourne George Kotsiopoulo Giuliana Rancic (seated) Joan Rivers_02." Flickr.com. Web. 1 Mar 2011.

• "Lady Gaga." Flickr.com. Web. 1 Mar 2011.

 Pictures Cited (Cont.)
• "Cameos." Flickrcc.com. Web. 12 Apr 2011.

• "It's Good." Flickrcc.com. Web. 12 Apr 2011.

• "Fireworks #1." Flickr.com. Web. 1 Mar 2011.

• "Current MacBook Pro Setup." Flickrcc.com. Web. 14 Apr 2011.

• "Volkswagen Factory Wolfsburg/Germany." Flickrcc.com. Web. 14 Apr 2011.

• "Hallway." Flickrcc.com. Web. 14 Apr 2011.

• "japanese girl in winter costume." Flickrcc.com. Web. 14 Apr 2011.

• "Skirt." Flickr.com. Web. 1 Mar 2011.

• "20070726-IMG_6582." Flickrcc.com. Web. 12 Apr 2011.

• "Las carnes de suadero de Lady Gaga." Flickrcc.com. Web. 12 Apr 2011.

• "Ed Hardy Pencilcase." Flickrcc.com. Web. 12 Apr 2011.

• "Are you ready???." Flickrcc.com. Web. 18 Apr 2011.

• "5376883 pairs of scissors on the wall." Flickrcc.com. Web. 18 Apr 2011.

• "_Défilé de Haute Couture Stéphane Rolland (automne-hiver)+2009/2010." Flickrcc.com. Web. 18 Apr 2011.

• "Business with Bananas." Flickrcc.com. Web. 26 Apr 2011.

• "Elmo Hates Ouchies." Flickrcc.com. Web. 26 Apr 2011.

• "3 lines." Flickrcc.com. Web. 26 Apr 2011.

• "4XJ." Flickrcc.com. Web. 26 Apr 2011.

• "Introvert." Flickrcc.com. Web. 26 Apr 2011.

• "Counseling." Flickrcc.com. Web. 26 Apr 2011.

• "Marinos Ices Mixture." Flickrcc.com. Web. 26 Apr 2011.
 Pictures Cited (Cont.)

• "The Coke Side of Life." Flickrcc.com. Web. 26 Apr 2011.

• "Ribbon." Flickrcc.com. Web. 26 Apr 2011.
• "Green Heinz." Flickrcc.com. Web. 27 Apr 2011.
• "Apple retro." Flickrcc.com. Web. 27 Apr 2011.
• "Orange Highlights." Flickrcc.com. Web. 28 Apr 2011.
• "The sight." Flickrcc.com. Web. 28 Apr 2011.
• "Free Tasty Technicolor Treats." Flickrcc.com. Web. 28 Apr 2011.
• "Series 2: Rodarte, #35." Flickrcc.com. Web. 28 Apr 2011.
 Class Activity

• Ask class to draw a picture of their favorite

senior year memory. At “natural
associations” reveal what the colors say
about their picture.