1.

1 GENDER AND CUSTOMER AWARENESS – KNOW

To find the Gender and Customer aware to know the Private label FMCG items using
cross tabulations.

Gender * CAw_Know Crosstabulation

CAw_Know
Display
Gender/Caw_know
in the
Myself Friends store Others Total
Gender Male 56 70 44 24 194
Female 42 32 20 20 114
Total 98 102 64 44 308

INTERPRETATION:

From the graph, 56 male members and 42 female members know about Private label
FMCG items in myself category. 70 male members and 32 female members know about
Private label FMCG items in friends category. 44 male members and 20 female members
know about Private label FMCG items in Display in the store category. 24 male members
and 20 female members know about Private label FMCG items in others category.
1.2 AGE AND CUSTOMER AWARENESS – TASTY TREAT

To find the Age and Customer aware on Tasty treat products Priority level using cross
tabulations.

Age * CAw_TT Crosstabulation

CAw_TT
Age/Caw_TT
[0] [2] [3] [4] Total
Age 15 - 30 14 2 10 133 159
years
30 - 45 2 0 7 101 110
years
45 - 60 4 2 11 21 38
years
60 years & 0 0 0 1 1
above
Total 20 4 28 256 308

INTERPRETATION:
From the graph, 133 very high priority tasty treat products, 10 high priority tasty
treat products, 2 medium priority tasty treat products and 12 very low priority tasty treat
products from the age group 15-30 years. 101 very high priority tasty treat products, 7
high priority tasty treat products, 0 medium priority tasty treat products and 2 very low
priority tasty treat products from the age group 30-45 years. 21 very high priority tasty
treat products, 11 high priority tasty treat products, 2 medium priority tasty treat products
and 4 very low priority tasty treat products from the age group 45-60 years. 1 very high
priority tasty treat products, 0 high priority tasty treat products, 0 medium priority tasty
treat products and 0 very low priority tasty treat products from the age group 60 years and
above.