HOTEL

HOTEL -- XYZ
XYZ
7 P’S of Service Marketing
Mix…

Product
Price
Promotion
Place
People
Physical evidence
Process
 Product
Company provides products like
• Central air conditioning
• International direct dial ability
• Wi-Fi connectivity
• LCD TV
• Minibar
• Additional amenities with every room level
 Product decisions

Branding Quality Features

• We must remember that Marketing is fundamentally about

providing the correct bundle of benefits to the end user,
hence the saying ‘Marketing is not about providing
products or services it is essentially about providing
changing benefits to the changing needs and demands of
the customer’
Price....
• The prices are
being charged in
accordance with:

• The charges vary

from region to
region.
Pricing strategies…
Penetration

Skimming Competition

Product line
• Pricing is the only mix which
generates a turnover for the
organization.
• The remaining P’s are the variable
cost for the organization.
• Price must support these elements of
the mix.
• Pricing is difficult and must reflect
supply and demand relationship.
Promotion....
PLACE
PLACE
The Hotel can be located at
various parts of the world.
Physical Evidence….
 People
People are important because:
– Providing a service, rather than selling a
product.
– Quality of personal relationships between
company and clients becomes vital.
– New staff needs thorough training and
constant monitoring.
– Staffing costs the highest cost
– Recruiting specialist staff time
consuming and expensive.
– Strategies and tactics for recruiting,
training and safeguarding relationships.
People Include...
 Process
• That “P” of marketing mix

which let customers get the best of

the products
Process of taking a Hotel Room on rent
Go to Hotel

Choose a room

Pay the appropriate charges

Take the Respective room

Avail the facilities

Settle Bills

Give the feedback

 Suggestions
• The charges should be less
• The outlets should be opened in the
small towns also
• No. of Hutch PCO should be raised
• More schemes should be introduced
• Customer satisfaction should be
there
THANK
THANK YOU
YOU