Real Estate Salesmanship 101

Houses For Sale In Boston

 How To Be A Real Estate Bully
And Almost Command
Commissions
• With this short presentation – you will learn a few techniques
that some of the most savvy Real Estate agents are making on
a daily basis that almost literally command closing deals
quickly and painlessly.
• Why so many agents are to blame for their lack of
salesmanship skills…And why they are crippling their bottom
line.
 What This Will Do For You
• Help to increase response in your marketing
attempts as a real estate agent.
• Create sub-vocalization in your prospects mind
that will allow you to break their resistance
toward you.
• Finally with this technique you could have
your market practically demanding to get to
work with you.
Why Positioning Is Imperative With Takeaway
Selling
• The saying goes, nobody wants to speak to the man at the
bottom of the mountain – everyone wants to get to the wise-
man sitting at the top.
• This same principle applies to your business as well, leverage
your positioning strategy, become harder to get to and never
seem “easy” in closing a sale.
• When people don’t want to act on an offer, you simply
employ the “rich jerk” technique that so often is used with
take-away selling.
What is the “Rich Jerk” Technique?
• The Rich Jerk is when you play off your
arrogance in such a way that it makes no
difference whether you make the sale or not…
• The Rich Jerk is pompous, slightly selfish and
always right.
• But when used the right way, the rich jerk
persona can be an effective persuasion
technique.
 Why You Want to Never Be Indifferent To
Your Target Market
• Simply by using these little known persuasion
techniques you will begin to see a much bigger
response from your market.
• The opposite of love is not hate, it’s
indifference. You never want your prospect to
feel indifferent. When they are different you
are not hitting their emotions.
• Do NOT be indifferent, At all cost.
 What It All Boils Down To
• It all boils down to attitude… Yes, that’s right…
You have to have this, but you have to also
know where to draw the line.
• Using takeaway selling like done in the “Rich
Jerk” style salesmanship can be very effective
if done right because it creates a very unique
position for you and your business of real
estate.
 Few Last Words
• Look at your competition in your area, what can
you do differently in an almost rebellious way.
• You’re going to need to stand out from your
competitors or else what kind of edge do you
think you’ll have over them.
• Create a very position in your marketplace and
go take action right now planning for your new
success.