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  • Sales Promotion Campaign On: JAL JAL

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    Abhimanyu Kotwal
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    The document outlines a sales promotion campaign for JAL packaged mineral water. It discusses the FMCG mineral water category and JAL's market share. JAL's USPs are that it offers economically priced packaged mineral water certified by the Indian Medical Association. The campaign will use both above and below the line promotions targeting health conscious individuals and families with a positioning of safety and price. Promotional activities will include print, digital, OOH advertising as well as on ground promotions at transit areas, colleges, and movie theaters. The goal is to increase sales and capture the urban market.

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    The document outlines a sales promotion campaign for JAL packaged mineral water. It discusses the FMCG mineral water category and JAL's market share. JAL's USPs are that it offers economically priced packaged mineral water certified by the Indian Medical Association. The campaign will use both above and below the line promotions targeting health conscious individuals and families with a positioning of safety and price. Promotional activities will include print, digital, OOH advertising as well as on ground promotions at transit areas, colleges, and movie theaters. The goal is to increase sales and capture the urban market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views25 pages

    Sales Promotion Campaign On: JAL JAL

    Uploaded by

    Abhimanyu Kotwal
    The document outlines a sales promotion campaign for JAL packaged mineral water. It discusses the FMCG mineral water category and JAL's market share. JAL's USPs are that it offers economically priced packaged mineral water certified by the Indian Medical Association. The campaign will use both above and below the line promotions targeting health conscious individuals and families with a positioning of safety and price. Promotional activities will include print, digital, OOH advertising as well as on ground promotions at transit areas, colleges, and movie theaters. The goal is to increase sales and capture the urban market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 25

    Sales promotion

    campaign on
    JAL
    JAL
    Members:
    Amitraj Sethi
    Prince Arora
    Richa
    Smita
    JAL
    PACKAGED MINERAL WATER – FMCG INDUSTRY

    JAL

    2
    JAL
    PACKAGED MINERAL WATER – FMCG
    CATERGORY

    TAGLINE: SAFE DRINKING WATER IS YOUR RIGHT.

    3
    MARKET SHARE OF MINERAL WATER

    4
    JAL - USP
    • PACKAGED MINERAL WATER
    • ECONOMICALLY PRICED 1 litre – Rs. 10 only.
    • Certified by IMA – Indian medical Association

    JAL

    JAL - Safe drinking water is your right.5


    SIZES
    • 1 LITRE
    • 5 LITRE
    • 20 LITRE
    JAL

    Safe drinking water is your right.

    6
    .5 0
    R s
    or for
    f n ly
    nly 0 O
    O s .2
    R
    0
    Rs.1
    fo r
    ly
    On

    1 litre 5 litre 20 litre


    JAL
    • Untouched by human hands.
    • No harsh chemicals used in purification.
    • Modern multistage extraction and purification
    technique.
    • Quality standards leading to IMA certification.

    8
    JAL -Safe drinking water is your right.
    STP
    SEGMENTATION
    .Psychographic segmentation
    .Prevention of water borne diseases

    TARGETING
    Every health conscious individuals and
    families

    POSITIONING
    SAFETY AND PRICE
    Sales promotion objectives
    • Create Awareness
    • Create Interest
    • Create Desire
    • Induce Action
    • Ensure Satisfaction

    JAL -Safe drinking water is your right


    10
    PACKAGING:
    Creative strategy

    • Staring with Above the line(ATL) and below


    the line, we will increase the SALES and
    capture the Urban Market and we plan to
    implement below the

    JAL

    Safe drinking water is your12right.


    Media vehicle
    • Digital Media: Radio sponsorships, TV
    commercials.
    • Print Ads – Newspapers, India Today, Femina.
    • OOH Marketing: Near educational institutes,
    shopping malls, cinema halls.
    • Social networking sites

    13
    14
    SALES CAMPAIGN
    • RAILWAY STATIONS
    • AIRPORT
    • BUS STANDS
    • RED LIGHT CROSSING AREAS
    • FOOD PLAZAS
    • COLLEGES AND UNIVERSITIES
    • MOVIE THEATRES
    JAL

    Safe drinking water is your15right.


    ATL promotions
    • Posters and flexes at major crossings.
    • RAIWAY STATIONS
    • AIRPORT
    • BUS STANDS

    JAL

    JAL

    JAL

    JAL

    Safe drinking water is your16right.


    BTL promotions
    • Posters and flexes at retailers/shops.
    • Involve retailers to promote Jal for an
    incentive.

    JAL

    Safe drinking water is your17right.


    IMC tools
    • Creating interacting sessions on our official
    site i.e. www.jal.com
    SAFE WATER DAY

    • WE WILL BE CONDUCTING SEMINARS IN


    RURAL AREAS FOR THE PEOPLE REGARDING
    WATER BORNE DISEASES
    • FREE HEALTH CHECK UP CAMPS
    RUN FOR A CAUSE

    JAL

    20
    JAL
    J
    A
    L

    21
    Promotion campaign

    JAL
    MARATHON

    JAL
    Pay for your water,
    & get minerals FREE.
    1litre - Rs.10 only

    JAL
    Safe drinking water is your right. Also available in 5l,20l.
    23
    JAL
    Safe drinking water is your right.

    Also available in 5l,20l.


    24
    25

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