A

MAJOR PROJECT PRESENTATION

ON
“A STUDY ON CONSUMER PREFERENCE
ABOUT DIFFERENT BRANDED SPORTS
SHOES”
 1. CONSUMER PREFERENCE
 2.COMPANY PROFILE

 3.OBJECTIVES OF THE STUDY

 4.RESEARCH METHODOLOGY

 5.DATA ANALYSIS & INTERPRETATION

 6.HYPOTHESIS TESTING

 7.FINDINGS

 8.RECOMMENDATION

 9. LIMITATIONS

 9.CONCLUSION

 
 Consumer Preference is a concept, used in the social
sciences, particularly economics. It assumes a real or
imagined "choice" between alternatives and the possibility
of rank ordering of these alternatives, based on happiness,
satisfaction, enjoyment, utility they provide.
 Reebok is a leading worldwide designer, marketer and
distributor of sports, fitness and casual footwear, apparel
and equipment. 
 Reebok began its growth into a worldwide enterprise in
1979.
 President – Uli Becker
 Adidas was founded in 1924 in Germany by two brothers
Adi and Rudolf Dassler. The company was first named
Dassler shoes and later became Adidas. By the Dassler
shoes being seen in the Olympics this really helped the
company get it’s name known. However, in 1948 Rudolf
Dassler leaves to start his own company which is now
known as Puma. Once Rudolf left his brother came up with
the famous three stripes logo and changed the name to
Adidas.
 CEO- Herbert Hainer
 The company was founded in January 1964 as Blue Ribbon
Sports by Bill Bowerman and Philip Knight and officially
became Nike, Inc. in 1978. The company takes its name
from Nike the Greek goddess of victory.

 Chairman – Philip H.Knight

 CEO and president – Mark Parker
 To know the personal views of “Bilaspur” people regarding choices
among various branded sport shoes.
 To study which branded sport shoes is mostly preferred by people as
per their choices.
  Comparison between various branded sport shoes.
  Find out factor influencing the people at the time of purchasing sport
shoes like quality, durability, variety, price, and use in sport or
any other.
 To know the leading brand shoe company in Bilaspur city.
Sample size 100

Sample Unit Consumer of Reebok, Adidas, Nike

Universe Bilaspur city

Research type Descriptive Research

Test applied Chi Square test

Primary data source Structured Questionnaire

Secondary data source Internet

 Null Hypothesis (Ho): -
  Reebok is not preferred more
than Nike and Adidas.

 Alternative Hypothesis (Ha): -

Reebok is preferred more than
Nike and Adidas.
 DATA ANALYSIS
AND INTERPRETATION
Q.1. Do you prefer wearing sport shoes?
 Consumer

40

30

20 34
25
10 19
10
0
Reebok Adidas Nike Others

Interpretation: 34 out of the 88 Consumers prefer to wear shoes of Reebok

brand.
 40
34
35
30
25 23
20 18 Yes
15 No
10 8
5
0
Reebok Nike Adidas Others

 Interpretation:- Reebok Consumers are fully satisfied with

their product.
 16

Comfort
Price
14 Durability
50 Use in sports

 Interpretation: The main ground on which sport shoes being purchased is

the comfortability of the shoe.
 Factors

2
14
Quality
Price
9 Durability
45
Variety
Any other
18

 Interpretation: Quality is the major factor which influences the

purchase of the particular brand of the sport shoes.
 Consumer

26

Yes
No

62

 Interpretation: Most of the people were not ready to switch

over from their brand.
 Consumers

19

Yes
No

69

 Interpretation:Advertisement plays a crucial role in the brand

selection
 Consumers

20

Yes
No

68

 Interpretation:Celebrities have a special impact on the mind of the

consumers that affects the purchasing sense of consumers.
 Consumer

33
Yes
No
55

 Interpretation: Consumers look more brand loyal as they are not ready to leave
their brand for other brand of same weightage.
 Consumer

15

Yes
No

73

 Interpretation: Weight proved its importance in purchasing of the

shoe. Most of the users preferred to wear lighter shoe.
 
Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

34 22 12 144 6.54

19 22 -3 9 0.41

25 22 3 9 0.41

10 22 -12 144 6.54

88 Total 13.9
 X2 = ∑ (Oi-Ei)2 /Ei = 13.9
 
 Calculated Value = 13.9
 
 Degree of freedom = (n-1)
= (4-1)
= 3

 Level of significance = 5%
 
 Tabulated value = 7.815
 
The table value of X2 for 3 degree of freedom at 5% level of significance is 7.815. So the tabulated
value < calculated value.

 Interpretation
The calculated value of X2 is higher than the table value. So our Ha (alternative hypothesis) is
accepted.
 Reebok is the market leader among all its close counterparts
in the sports shoe segments.
 It is found that Quality and Comfort is the most important
influencing factor here for choosing a sport shoes.
 Advertisement plays a very important factor in choosing a
brand of sport shoes.
 Consumers are not showing that kind of craze in Nike for
past few years.
 The market share of Reebok is high than the Nike and
Adidas.
 The company should open more outlets in Bilaspur city.
 The company should increase promotional efforts in
Bilaspur city to continue its position in the market as brand
leader in sports shoes segments.
 The research is time consuming.
 
 It is expensive to conduct the project.
 
 The research is conducted only in the bilaspur city.

 Some of the respondents were non willing to give responses.

From the above data it is concluded that Reebok is the most
preferred sport shoe brand among the Consumers which
they buy and it is preferred more than the other sport shoes
brand due to its comfortability and quality.
THANK YOU