INTRODUCTION

Indian Billionaire and Liquor Tycoon , Vijay Mallya has always been known for his
charismatic personality,flamboyance and lavish lifestyle.The stylish business tycoon is
known for sporting diamond ear studs.Mallya does not think twice before flaunting his
wealth.Mallya owns yachts,private jets,a customized boeing 727,around 250 vintage cars and
a stud farm with 200 horses.Mallya’s Indian Empress is a Rs 450 crore, 311 feet yacht. Kalizma
is a 165 feet yacht, this was owned by actor Richard Burton at one time.

Vijay Mallya is the Chairman of the UB Group and according to Forbes 2008, his net worth is
US $ 1.2 billion.United Breweries is the second largest sprits group in the world.We can recall
that The UB Group acquired Whyte and Mackay for £ 595 million in 2007.The UB group has a
market capitalization of around US$ 12 billion.

Vijay Mallya was born on December 18 ,year 1955.He studied at La Martiniere School in
Kolkata.Mallya went to St Xavier’s college, University of Calcutta for his Bachelor’s Degree.He
started working while he was in college.He worked for his company for Rs 400 per
month.Later,Mallya went to the US and worked for American Hoechst Corporation.

Vijay Mallya became the Chairman of the UB Group at age 28 in the year 1983, after his
father Vittal Mallya passed away. Since that time he has led the group and turned it into a multi
billion dollar business.Today the company has annual sales of more than US$ 4 billion.Vijay
Mallya holds an honorary Doctorate of Philosophy in Business Administration,conferred by
University of California,Irvine. Mr. Mallya likes to take on new challenges and live life to the
fullest.

Vijay Mallya entered into the aviation sector when he launched Kingfisher Airlines in 2005. In
Just about 3 years Kingfisher has become one of the leading Airlines in India.Mallya owns 46
per cent stake in low cost airline Air Deccan.His company appointed accenture to look at the
possibility of integrating the operations of Kingfisher and Air Deccan.Accenture
recommended the merger of the two Airlines.With this merger Kingfisher will be able to fly on
international routes since Air Deccan becomes eligible to fly abroad this year.Kingfisher plans
to start international operations by August 2008.

Kingfisher gives competition to Naresh Goyal’s Jet Airways. Naresh Goyal and Vijay Mallya
were in the Forbes’ battling billionaires list since both of them have ambitious plans for their
Airlines.Billionaire Naresh Goyal has a net worth of $1.4 Billion.

Vijay Mallya is the owner of The Bangalore Royal Challengers Team of the IPL. Mallya paid
Rs 464.3 crore for the team.The team is led by Rahul Dravid and has Players such as Zaheer
Khan,Anil Kumble,Praveen Kumar,Mark Boucher,Virat Kohli and Jacques Kallis.Mallya and
Dutch Businessman Michiel Mol are the owners of a Formula One Team , Force India.Force
India was earlier called spyker.They bought the team for 88 million euros.
The UB Group (United Breweries) Group is a multi-faceted conglomerate with business interests in
Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer, Research &
Development, and Infrastructure Development.

The UB Group was founded by a Scottish gentleman Thomas Leishman in 1915. The company used to
manufacture beer at that time and took its initial lessons in manufacturing beer from South Indian based
British breweries. In August 1947, Vittal Mallya became the company's first Indian director. A year later
he became the Chairman of the Group. United Breweries came into limelight by manufacturing bulk
beer for the British troops, which was transported in huge barrels. In 1950s and 60s, the group
expanded rapidly and made several acquisitions. McDowell was added as one of the Group subsidiaries.
This helped UB Group to venture into wines and spirits business. Kingfisher, the Group's most visible and
profitable brand, made its entry in the sixties. Thereafter, the Group moved into agro-based industries
and medicines when it acquired Kissan Products and formed a long-term relationship with Hoechst AG
of Germany to promote Aventis Pharma.

After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the mantle of the group. Vijay Mallya
inducted professional management and consolidating the Group into individual operating divisions. In
1988, UB Group acquired the global Berger Paints Group with operating companies across four
continents. The paints business was divested for significant value in 1996. After India adopted economic
liberalization in 1991, the UB Group decided to retain interests in only those businesses that were
globally competitive and did not depend upon fiscal tariff protection. Today, UB Group is the third
largest manufacturer of Spirits products in the world. In 2005, the Group entered aviation sector with
the launch of Kingfisher Airlines Limited. With in a short time the airlines has captured an impressive
market share and has established a niche identity for itself.

Business Interests of UB Group:

Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, with overall sales of 60
million cases. The company offers 140 brands at varying price points. Some of the famous brands of the
UB Group are: Bagpiper Whisky, McDowell's No.1 Whisky, Director's Special Whisky, McDowell's No.1
Brandy and McDowell's Celebration Rum.

Pharmaceuticals: The group's company Aventis Pharma Limited is the second largest pharmaceutical
multinational in India. It develops and markets branded prescription drugs and vaccines.

Media: The UB Group also has a shareholding in Asian Age Holdings Ltd, the company that owns and
manages daily newspaper, The Asian Age.

International Trading: The Group's company UB Global Limited is a recognized export house engaged in
the export of Beer, Spirits, Leather Footwear and Processed Foods. The Company also exports
Pharmaceutical Products and customized perfumeries.

Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's management. It has a
manufacturing capacity of 2,17, 800 MT of Ammonia and 3,80,000 MT of Urea.
Research & Development: Vittal Mallya Scientific Research Foundation (VMSRF) was established in 1987
with the objective of developing newer and novel technologies that will have substantial application in
industry and health care. The foundation is it is recognized by the Departments of Scientific & Industrial
Research (DSIR), Dept. of Biotechnology (DBT), Council for Scientific and Industrial Research (CSIR) and
the Ministry of Finance, Govt. of India.

Aviation: UB Group entered aviation sector in 2005 with the launch of Kingfisher Airlines Limited.
Kingfisher Airlines has captured an impressive market share and has established a niche identity for
itself. The airlines recently acquired 25% stake in Deccan Airlines.

Vijay Mallya Profile

Achievement: Chairman of the United Beverages (UB) Group; Launched a new domestic airline
called Kingfisher Airline; Rajya Sabha M.P.

Vijay Mallya is the Chairman of the United

Beverages (UB) Group. He recently launched a
new domestic airline called Kingfisher Airline
which is making great waves. Vijay Mallya is
famous for his flamboyant and flashy lifestyle.

Vijay Mallya is the son of a famous

industrialist Vittal Mallya. He assumed the
Chairman of the UB Group in 1983 and took
the company to great heights. Under his
dynamic leadership the group has grown into a
multi-national conglomerate of over sixty
companies. During this process United
Beverages acquired several companies abroad.
The UB Group has diversified business
interests ranging from alcoholic beverages to
life sciences, engineering, agriculture,
chemicals, information technology and leisure.

In 2005, Vijay Mallya established Kingfisher Airlines. In a short span of time Kingfisher Airline
has carved a niche for itself. It was the first airline in India to operate with all new aircrafts.
Kingfisher Airlines is also the first Indian airline to order the Airbus A380.

Vijay Mallya has other interests too apart from business. He has won trophies in professional car
racing circuits and is a keen yachtsman and aviator. Vijay Mallya has also won numerous
trophies in horse racing including several prestigious Derbies.

In 2000, Vijay Mallya entered politics superceded Subramaniam Swamy as the president of
Janata Party. Presently, he is a Rajya Sabha M.P.