RURAL MARKETING ASSIGNMENT

This assignment consists of two set of questions. All marketing students are
required to select only one set given below.

SET I

1. A sound agricultural marketing system leads to a greater volume of

marketed
surplus. Comment
2. An efficient agricultural marketing system can bring about substantial
reduction
in marketing cost. Discuss
3. An efficient agricultural marketing system is an effective instrument for
breaking
the vicious circle of rural poverty. Discuss
4. On what basis can agricultural markets be classified?
5. Explain the problem of “defective preparation for marketing” with
reference to
Agricultural marketing in India.
6. How does the lack of organization among cultivators affect the process
of
agricultural marketing?
7. What are ‘storage functions’ in an agricultural market?
8. List out the sources of income for a Regulated Agricultural Market.

SET II

1. Explain the problem of adulteration in the context of agricultural

marketing in
India.
2. How does the absence of grading and standardization effect
agricultural
marketing in India?
3. How does the problem of the absence of marketing intelligence
manifest itself in
the agricultural markets in India?
4. How does the lack of transportation facilities become a problem in
agricultural
marketing?
5. Why is the lack of storage facilities such a big problem in agricultural
marketing?
6. What are the functions of a regulated market?
7. Explain the concept of cooperation with respect to agricultural
marketing.
8. What are the basic requirements of an ‘Ideal Storage System’?