Republic of the Philippines

Commission on Higher Education

REGION V
MASBATE POLYTECHNIC AND DEVELOPMENT COLLEGE, INC.

AGRITECH 121
Agricultural Marketing
COURSE OUTLINE

1. What is agricultural marketing? Introduces the idea of

agricultural marketing and explains why you should learn about it.

2. Supply and demand. Two of the most important ideas in

marketing, and how they affect prices.

3. Costs, income, prices and profit. How to work out how much it
costs to produce a product, how much income a farmer earns, and
how to calculate the profit.
4. Types of markets. Describes six types of markets and how to
compare them.

5. Adding value after harvest. Looks at how farmers can add value to
their product to get a higher price when they sell it.

6. Changes in markets. Fifteen trends that are changing markets for

agricultural products.

7. The value chain. Introduces the idea of the value chain: the chain
of people who buy and sell a product, from the farmer to the
consumer. Also describes the business services that support the
chain, and the institutions and rules that govern it.

8. Developing marketing strategies. Four alternative strategies that

farmers can choose from to develop markets for their products.

9. The four Ps of marketing. An easy way to organize a marketing

plan: product, price, place and promotion.

10. Entrepreneurial spirit. How to recognize people who are likely to

make good market entrepreneurs and farmer market managers.

Prepared by:

MS. ROBELYN F. VERANO

Instructor

Address: Batuila, Baleno, Masbate

Email Account: mpdc.baleno@gmail.com
Mobile No.: 09519559278