WHAT I LEARNED IN

ELECTRONIC PUBLISHING
BY: CHRISTINA PAYNE
 INTRODUCTION
 How to start a blog
 Starting a blog
 Blogging format and style
 Writing for the web
 Blog Identity
 STARTING A BLOG
 Set aside a few hours each day to explore the existing writing
on the Web

• The Internet is a source of “samples.”

 Analyze the writing styles of various online content

providers in different venues such as online news or
copywriting.

 Be aware of what’s happening in traditional media, such as

television, radio, and print publications .
 BLOGGING FORMAT & STYLE
 Inverted Pyramid
• Convenient

 Long Blog Post

• 300-500 words
• Subdivide
• Subheadings

 Write to be found
• Search engines
• keywords for your site
 WRITING FOR THE WEB
 Preparing to write

 Target your content

• Match your writing to the readers

 The purpose of your content

• What you want readers to know after they
read your blog
 BLOG IDENTITY
 Branding

 Characteristics of readers
• They scan
• Make instant judgment

 Public opinion