My Online Presence

A presentation template.
 Overview
• Title of site. Branding statement
• Target audience.
• Description of content.
• Explanation of five sample articles.
• Tools and techniques used for site creation.
• Promotional plan.
• Future intentions for site.
 Title of Site. Branding Statement
• Explain how you came up with the title of the site.
• What is the description of the site?
• What is your branding statement?
• How will these resonate with your audience?
 Target Audience
• Who is your target audience in terms of:
- age
- gender
- mindset?
• Why will they visit your site? What’s in it for them?
 Description of Content
• Why will the articles appeal to your target audience?
• What makes your content unique?
• What are the range of topics your site will take on?
• What is in your editorial calendar?
 Five Sample Articles
• Explain how you wrote five sample articles.
• Why do you think these articles will attract audiences?
• What will the audiences gain from reading the articles?
Tools and techniques used for site creation.
• Explain the chosen Content Management System (Wordpress / Wix etc)
and how you intend to exploit it to its maximum potential by way of script
insertions for ad display, galleries, comments etc.
 Promotional Plans
• Promoting your site and articles on social media to gain more audience.
• Search Engine Optimisation.
• Trending topics to capitalise on.
 Future intentions for site.
• Future articles, collaborations, exit strategy etc.