What is a Blog?

A blog or weblog is a website

that:

 is organized chronologically by
date.
 is updated somewhat regularly with
relatively short entries.
 What is a Blog?
A blog or weblog is a website
that:

uses a unique URL for

each individual post.
uses blogging software.
 What is a Blog?
Blogging refers to writing,
photography, and other media
that's self-published online.
Blogging started as an opportunity for
individuals to write diary-style entries,
but it has since been incorporated
into websites for many businesses.
 Most Blogs…
• are comprised of short posts.
• allow readers to comment on
each post.
• include a blog roll that lists the
various sites that particular
blogger needs.
 Birth of Blog
• Blog is a short term for weblog.

• It is coined by John Bargerin in

1997 and popularized by
Cameron Barretin in 1999.
 Birth of Blog

• Bloggish sites existed long

before 1999, but it was during
this time that “like” sites were
identified.
 Growth of Blog
In 1999, a company called
“Pyra” released Blogger, a
service that let everyone
publish a blog for free by
typing in a box in their web
browser.
 Growth of Blog
The blog movement started to
grow, but September 11, 2001,
marked a tipping point.
The Importance
of Blogging
1. Blogs create content
Starting a blog is a great way of creating
content. By introducing a blog, you have
the capacity to add new pages to your
website on a regular basis. Each new blog
article is a whole new index-able page for
the search engine to find and score.
2. Blogs allow you to
update your content
regularly.
4. Blogs allow you to develop a personality for
your brand and your website

Starting a blog is a great way to give your

brand personality. For instance if you are
offering chic serviced apartments in a cool
city centre, reflect that in your blog. Write
about the local neighbourhood, the trendy
bars, restaurants and street art which are all
on your doorstep. Include great images
which reflect your brand and your brand
position.
 3. Blogs give you a voice to inform
your customers and peers
As you create your own blog, with more and more
articles about your neighbourhood and the great things
to do in your area, you gain the opportunity to inform
your customers and your peers. You also become a
valuable source of local information. Tell everyone more
about you, your business and the area your business
operates it. Have you just won an award, has a new
trendy bar opened on your street, or is there a popular
ice cream parlour across the road. All these things will
make your brand more appealing and more importantly
customers will be able to visualise how they can use
their spare time when visiting.
 Benefits of Blogging in Education
• Promotes autonomous learning by
providing opportunities for students to take
more control of their learning
• Motivates students to become better
readers and writers.
• Promotes discussion among students.
• Encourages the use of the Internet and the
Web among students (and teachers)
Best Blogging
Sites to
Consider
Wix
WordPress
LinkedIn
Weebly
Medium
Medium