Unit 4

Communication for
Various Purposes, Lesson
2: The Blog
Contents
1. Learning Outcomes
2. What is a Blog?
3. Blogs vs. Traditional Journals/Diaries
4. Purpose of a Blog
5. How to Create a Blog
6. Summary
7. Additional Resources (Optional)
 Learning Outcomes
01 02 03
Differentiate Appreciate Write
Differentiate between a Appreciate the benefits Write a blog of at least
journal/diary entry and a and challenges of writing 500 words on any topic of
blog. a blog. choice.
What is a Blog?
Definition
A blog is an online journal/diary shared on the web.

Origin
The term 'blog' was first used in the 1990s, a short version of 'weblog'.

Features
Reverse chronological order, personal viewpoint, subjective nature.
Blogs vs. Traditional Journals/Diaries
Online Platforms
Blogs are uploaded to online platforms, allowing
visual features and links.

Public Nature
Blogs are public in nature, intended for a general
audience.

Communication vs. Emotion

Blogs aim to communicate a message rather than
just express emotions.
Purpose of a Blog
Connect
Connect with a relevant audience.

Boost Traffic
Boost website traffic and generate
quality leads.

Increase Visibility
Increase website visibility and reach the
target audience.
 How to Create a Blog
> Visit WikiHow
Go to WikiHow.com.

> Follow Instructions

Follow step-by-step instructions on starting a blog.

> Steps to Start

Choose a concept, select a platform, customize the design, and start writing.
 Summary
Online Journal/Diary
A blog is an online equivalent of a
journal or diary entry.

Public and Broad

Blogs are public and intended for a
broader audience.

Promotion and Connection

Blogs can help connect with an
audience and promote a website.