NESTLE MARKET

SEGMENTATION
To occupy a clear distinctive & desirable place related to competing delicious jam in the
minds of the target customers Nestle Jam will segment its market only on geographic basis.

GEOGRAPHICAL SEGMENTATION
The Company will segment its market geographically on divisional basis. They will
divide each division in different zones and every distributor will be restricted to sale its products
only in his own zone.
E.g. Lahore will be divided into five zones like East, West, South, North, and South west.
Nestle Marketing strategies will focus on urban areas because more of the revenue comes from
that areas.

DEMOGRAPHICAL SEGMENTATION
There will be no demographic segmentation for Nestle Delicious Jam. If we look Nestle
Jam demographic segmentation, then we will find that our product will be for everyone. People
from any area, any culture, any age, any sex, any belief and any income will purchase our Nestle
Jam. It is not any luxury item which will be used by a specific people.

TARGET MARGET
The target market will be up to 60 years of age and the core target will be between 10-30
years of age. A specific demographic target market will not be chosen for Nestle Jam; instead the
goal is to develop a product to be used by consumers of all ages - from babies to seniors. It will
be intended as a family product especially for families who work and have a short time for
making meal or breakfast.