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Tabel 2.4. Matriks Variabel Lingkungan Internal dan Eksternal No


1 Peneliti Singh (2004: A9) Variabel Strategic intent or strategic mission Sub-variabel 1.External environment 2. Internal environment 2 Fries (2006: 6) 1. Organizations 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 5. 6. 7. 8. 9. Goals values Resources Capabilities Structures Systems Competitors Communities Customers Government Industries Institutions Interest group Media Public Sub-sub variabel 1.Opportunities (possibilities) 2.Threats (constraints) 1.Strengths 2.Constraints Sub-sub-sub variabel 1.Technology 2.Demographic trends 3.Economics trends 4.Political/legal Environment 5.Socio-cultural Environment 6.Global environment

2. Environment

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Tabel 2.4. (Lanjutan)

No
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Peneliti Michael E Porter (Hitt, 2009: 8993)

Variabel 1. Primary Activities

Sub-variabel 1. Inbound Logistics 2. Operations 3. Outbounds logistics 4. Marketing and sales 5. Services 1. Firm infrastuture 2. HRM 3. Technology development 4. Procurement

Sub-sub variabel

Sub-sub-sub variabel

2. Support activities

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