Philippine Christian University

GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT

2nd Floor. Administrative Bldg., 1648 Taft Avenue corner Pedro Gil St., Malate, Manila
Telephone: (63-2) 8521-5045

MASTER IN BUSINESS ADMINISTRATION

Written Comprehensive Examination Framework

1. Case Background
2. Environment Analysis
A. General Environment
A.1 Opportunities
A.1.1. Socio-Cultural-Demographic Forces
A.1.2. Technological Forces
A.1.3. Economic Forces
A.1.4. Environmental Forces
A.1.5. Politico-Legal Forces
A.2. Threats
A.2.1. Socio-Cultural-Demographic Forces
A.2.2. Technological Forces
A.2.3. Economic Forces
A.2.4. Environmental Forces
A.2.5. Politico-Legal Forces
B. Operating Environment
B.1 Opportunities
B.1.1. Rivalry Among Competing Firms
B.1.2. Potential Entrants
B.1.3. Substitute Products
B.1.4. Bargaining Power of Suppliers
B.1.5. Bargaining Power of Buyers
B.1.6. Industry Growth
B.1.7. Shareholders' Actions
B.1.8. Creditors' Actions
B.1.9. Community Perceptions
B.2 Threats
B.2.1. Rivalry Among Competing Firms
B.2.2. Potential Entrants
B.2.3. Substitute Products
B.2.4. Bargaining Power of Suppliers
B.2.5. Bargaining Power of Buyers
B.2.6. Industry Growth
B.2.7. Shareholders' Actions
B.2.8. Creditors' Actions
B.2.9. Community Perceptions
Philippine Christian University
GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT
2nd Floor. Administrative Bldg., 1648 Taft Avenue corner Pedro Gil St., Malate, Manila
Telephone: (63-2) 8521-5045

C. Internal Environment
C.1 Strengths
C.1.1. Marketing
C.1.2. Production/Operations
C.1.3. Finance
C.1.4. Organization & Management
C.1.5. Human Resources
C.1.6. Research & Development
C.1.7. Information Systems 
C.2 Weaknesses
C.2.1. Marketing
C.2.2. Production/Operations
C.2.3. Finance
C.2.4. Organization & Management
C.2.5. Human Resources
C.2.6. Research & Development
C.2.7. Information Systems
D. External Factor Evaluation Matrix
E. Internal Factor Evaluation Matrix
F. Competitive Profile Matrix
G. Assumptions
G.1. General Environment Stability
G.2. Industry Growth Prospects
G.3. Company's Competitive Position
3. Problem Statement
4. Alternative Courses of Action
A. Tows Matrix
B. Internal-External Matrix
C. Grand Strategy Matrix
D. Summary of Strategies
5. Recommended Alternative and Action Plan
A. Quantitative Strategic Planning Matrix
B. Action Plan
C. Financial Projections
C.1. Sales Forecast
C.2. Income Statement Forecast
C.3. Balance Sheet forecast
C.4. Cash Flow forecast 

****************************** NOTHING FOLLOWS ******************************