You are on page 1of 2

What is UTAUT?

The Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh, Morris, Davis, & Davis, 2003) provides a framework for explaining and predicting ICT use. The framework defines five dimensions Performance expectancy-- This construct relates to the effects one believes ICT will benefit job performance including relative benefit of using ICT versus not using ICT, improved outcomes, and the usefulness of ICT in completing work-related tasks. Effort expectancy-- This construct relates to the ease of using ICT systems. Social influence-- This construct relates to one's beliefs about others' perceptions of one as a result of ICT use. Facilitating conditions-- This construct relates to one's beliefs of an organization's support for ICT use. Personal factors-- This construct is only broadly defined and it relates to one's intentions to use ICT including anxiety, self-efficacy, and attitudes towards ICT.

A precondition for mobile commerce success is user acceptance. Based on UTAUT that explains user acceptance of information technology, and combined with a special characteristic of mobile technology: contextual offering, we examined the factors significantly affecting mobile commerce user acceptance. We employed questionnaire survey to collect 250 valid papers and analyzed data with SEM software: LISERL. The results show that performance expectancy, facilitating conditions, social influence and contextual offering significantly affect usage intention. Effort expectancy indirectly affects usage intention through performance expectancy. Usage intention determines actual usage. Task-technology fit

If technology provides features that are useful to an end user, then it will have a positive impact on their performance. Task-technology fit theory defines a model that has been used to explain information systems utilization. Goodhue and Thompson's (1995) research describes the relationship between the task requirements of the user and the functionality of the system and their impact on utilization. Performance impacts will occur when the technology meets the users' needs and provides features that support the fit of the requirements of the task.
An examination of the task-technology fit model provides an understanding of the propositions involved in understanding technology use and also identifies technical areas needing further investigation. Stolk, Alexandrian, Gros, and Paggio's (2001) finding that content was less positively evaluated than functionality has strong bearing on the applicability of the task-technology fit model, which has been modeled as both having a data focus as in Goodhue and Thompson (1995) and afunctional orientation as in Dishaw and Strong (1998b). If technology includes the correct functionality, but not the correct

supporting data, or vice versa, then it is possible that objectives would not be met or negative consequences may occur

An important factor in the selection of the task-technology fit model over the technology acceptance model is that the tasktechnology fit model focuses on utilization rather than intention to use. Since intention to use does not necessarily lead to actual use (Dishaw and Strong, 1998a), it is important to study those factors that lead to actual use. This meta-analysis is consistent with Benbasat and Barki's (2007) call for continued research in task-technology fit rather than TAM alone to investigate the antecedents of perceived usefulness and provide design advice for specific contexts.

You might also like