Professional Documents
Culture Documents
NNPD
NNPD
PAGE 1
MARKET RESEARCH:
To determine:
Target Market Market needs Positioning and strategy New product strengths and weaknesses Company strengths and weaknesses Packaging/ pricing
PAGE 2
MARKET RESEARCH:
PAGE 3
PRELAUNCH:
Marketing Plan
Update of SWOT analysis
PAGE 4
PRELAUNCH:
Press Conference
PAGE 5
PRELAUNCH:
PAGE 6
PRELAUNCH:
Incentive plan, quota per Rep Distribution plan: initial stocking and terms Pre-announcement letters (teasers) Skills models
Video models for use at launch role plays
PAGE 7
LAUNCH:
Launch letters Press relations Symposia Video news releases Press kit
PAGE 8
LAUNCH:
PAGE 9
PAGE 10
Cost effectiveness Handling objections Handling competition Ensuring that first trials are successful Group presentations
PAGE 11
How to put the new product into the hospital formulary Doing a Hospital Action Plan Presentations to nurses, pharmacists Sampling allocation and plan
PAGE 12
LAUNCH:
PAGE 13
POST LAUNCH:
Analyze effectiveness of tactics and effectiveness of message Analyze competitive response Market survey Handling queries
PAGE 14
POST LAUNCH:
Handling resistance Post launch bulletin Producing the Audio Cassette Training Program, Post Launch Feedback Revising plans
PAGE 15
POST LAUNCH:
Celebrating successes Selling tips New ideas to reinforce messages Interviewing happy users of new product How to respond to Reps questions
PAGE 16
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