2-3

4-5

Message from the Director-General

Policy Thrust and People

: SCB SCG

6-11

SCB and SCG Report

12-19

20-23

24-27

28-31

32-45

46-47

Real Estate Management

Community Development
Traditional Market Upgrading

Conservation of Heritage Buildings and Sites

Diverse CSR Activities
History, Culture, Religion and Environment

Conclusion

Message from the

Director-General
ver the past three years, the Crown

Property Bureau (CPB) has strived to

accomplish its mission and policies.
Projects, big or small, have been implemented within
the sphere of sustainable development; in this
context we have focused on conservation and
balanced development in order to optimize equitable
benefits for all stakeholders and to enhance the
quality of life in Thai society. In 2010, four major
tasks witnessed significant progress:

1. Community development on CPB land

2. Real estate development that underscored

3. Social development activities and projects at

local and national levels

4. Conservation of historic sites that have royal

social and environmental improvement

and religious significance.

This annual report overviews the achievements

and progress of CPBs policies and activities in the

past year. It is part of our attempt to further
cooperation and awareness among stakeholders who
have common interests in these policies and activities.

Chirayu Isarangkun Na Ayuthaya

2553


1.

()
.
2.

 3.

() ()
4.

( )

The CPBs Director-General, Dr. Chirayu
Isarangkun Na Ayuthaya, addressing CPB
administrators on world-class quality in a
learning organization.

2553

(World-Class Quality)

 2553

2553

(Individual
Coaching)

2553
1,214
1,034
180

75 10



2543
30 2553

163

2553

Policy Thrust
and People
ersonnel

d e v e l -

opment is a key to
organizational
strength. An organization needs
a highly motivated, dedicated
and

professional

team

to

achieve maximum performance

in a challenging international
environment. Via accumulated
experience

and

constant

evaluations, policies, guidelines

and regulations have been
improved and refined, although
the CPB is fully aware that its
personnel must remain fully
alert regarding changes in
conditions that occur in their
fields of responsibility.

The CPB seeks to establish a

learning organization atmosphere

that will set a standard of
excellence for the CPB under
both national and international
media attention. CPB staff must
become more aware about the
social implications of their
actions.

CPB officials joined hands in building

checkdams in Lampang Province.


: SCB SCG

2
()
23.73 ()

31.94

2
(Good
Governance) Corporate Social
Responsibility (CSR)

.. 2447

()
.. 2456

()

()

2553

24,206
16.6

12.6

3.25
4.41 2552

2540


SMEs

2553 1
(352 )
( 1,019

113 8,006 )

:
2553
2552
2553
2552

77,160
69,086
44,505
42,005

2553 24,206
2552 20,758
16.6%

11.70%

6.0%

2553 32,655
2552 27,082 20.6%
2553
2552
2553
2552

1,058,574
940,238

12.6%

1,092,138
955,976

14.2%

2553
3.25%

2552
4.41%

-1.16%

2553 18,097 2553

9,166

 ()

2553 .
( 3)
2553
2553 ( 4)
( 5)

(CSR activities)

Alpha Southeast Asia
Employee Branding Institute
Corporate Governance Asia
Global Finance ()

 ()

2553
37,382
54

301,323

26

(HVA)

2553

1,000

29

:
2553
2552
2553
2552

301,323
238,664
37,382
24,345

26%
54%

100

2553 30,820 2553

13,045

()

1
()


2553

Thailand Corporate Excellence Awards 2009
( 9 )

Dow Jones Sustainability Indexes

Finance Asia

Sasin


The SCG creates awareness for environmental conservation within the organization and for the general public.

10

Sustainable
Development
he CPB has chosen

to make long-term
investments

in

selected core business institutions.

Underlining opportunities in
core

businesses,

the

CPB

is the founder and majority

shareholder of the Siam Cement

The SCG leaders encourage continuous CSR activities nationwide.

Group (SCG), the largest Thai

industrial conglomerate and the
Siam Commercial Bank (SCB),

...

2553

()
()

Thailands first commercial

bank.

The CPB is pleased to report

that in 2010 both the SCB and

the

SCG

adhered

to

the

policy of focusing on core

businesses that offer security,

effective operations, sound risk

management and transparency
as well as responsibility towards
their employees, the public,
society and the environment in
accordance with good corporate
governance and corporate social
responsibility (CSR) practices.

11

Real Estate
Management

istorically the CPB

has been endowed
with

real

estate

holdings spread widely in the

capital city of Bangkok as well
as in the provinces. Since 1997,
the CPB has committed itself to
improving

the

data

and

2553

2540

2553

1.

classifications of these holdings.

In 2010, these improvements
delivered the following favorable
outputs:

1) Service Improvement for

all tenants, which included

physical improvements needed
due to deterioration as well as
better relations and understanding
between the CPB and tenants.

The Front a one-stop service where all tenants receive VIP treatment.

12

33
21,000
4

2543

2


0.2, 0.5, 1.0, 1.5
2.0

1.5 2548

2) Rent Rationalization

contract renewals for most

tenants take place every three
years;

the

CPB

takes

this

opportunity to adjust rents so

that they are aligned with others
in the same community but
always after carefully considering
tenants capacity to pay.

3) Planning

for

Site

Development which will be

consistent with long-term town
planning considerations.

4) Assisting tenants affected

by hardships. Rents were waived

for tenants affected by floods
and

political

unrest.

The

availability of data enabled the

CPB to take prompt action to
alleviate the plight of these
tenants immediately after they
were affected.

In 2011, the CPB is more

confident about building on

the success of its operations
in 2010 with regard to
improving mutual satisfaction
between the CPB and its
tenants on CPB land.

Tenants seeking better understanding from the CPB in a friendly atmosphere.

13

14

The CPB repaired office buildings of the

Foundation for Consumers damaged during
the political unrest.

2553


The CPB is prompt to welcome its tenants with smiles and friendliness.

2553

2.

2553 3

18
2 - 5

15

30





(.)

25
.

(
) .

16

Cooperation from residents in Shanghai Lane, Sraket Temple area greatly facilitates

the renovation of the premises and its surroundings.

5

Renovation of shop houses on Rama V Road.

(Urban Renewal)
2552
- 2553
5

12 368


Plot of land leased to Wang Thong Lang District Office.

100

(.)
84

39 3

()
1

(..)

786

(.)

80

Deserted orange plantations in Saraburi were turned into high-yielded oil crop cultivation area.

17

3.

2553

2,904



3
12

4
( )

18

50

Commercial buildings damaged during

the political unrest were repaired and

repainted.

1 3

88

3
2553

CPB volunteers brought goodwill and gifts to
flood victims. Rents for tenants in this area
were waived to alleviate their suffering.

19

Dr. Chirayu Isarangkun Na
Ayuthaya and M.R.
Sukhumbhand Paribatra
jointly presided over the
Main Post Raising ceremony
of the Baan Mankong project.

2533

2547

() .

20

. 2547

2552
11
39
2553

12
()
()

( )
()

()
(
)

Main Post Raising ceremony of the Baan

Mankong Project (Samae Dum Community).

(
)


()
2 (
)

(.)

Community
Development
ustaining community
improvements
requires partnership
and cooperation among many
parties. Most of all it requires
empowerment of the community
leaders and volunteers to help
solve their own problems which
could include substantial and
difficult issues such as drug
abuse and exploitative tendencies
by some community members.
Successful empowerment has
proved that these communities,
with the sustained support of
informed and committed allies,
can lead to enhanced physical
well-being, better life security
and happiness in their homes.
The CPB believes that it is

on

the

right

development

track

in

policies

its
for

congested communities on CPB

land.

It

especially

wishes
the

Organizations

to

thank

Community
Development

Institute (Public Organization)

for the advice, knowledge and
contributions it has made to
CPB staff.

21

 (.)

Members of the Community Network for Cooperative Development on CPB Land

jointly conducted a community development campaign.

99

39

22

16

39

2553 (World Habitat
Day 2010)

-
1

The CPB enhances the value and pride of the communities by helping them to show

and preserve traditional products.

2553

2554

16 7

2553

23

The CPB market in Chon Buri clean and hygienic.

100

24

100

Traditional
Market Upgrading

1.
2. ()
3. (
)
4. (
)
5. (
)
6. (
)
7. ()

arkets are oases of

old world charm.
Traditional markets
have always provided a venue
for

people

to

interact

relationships between vendors

and consumers are developed,
sometimes over generations.
Despite physical deterioration
due to time, these old markets
still retain the appearance of a
market dating back some 100
years. The CPBs policy aims to
preserve

historical

therefore

it

has

roots;

made

concerted effort to restore the

2553

neighborhoods

under

its

ownership to their former

prosperity by restoring markets
that bond communities and
serve as tourist attractions. In
this context markets in Nakhon
Sawan,

Phra

Nakhon

Si

Ayutthaya, Suphan Buri and the

like have been targeted for
renovation and revival.

25

Bonkai Market in Nakhon Sawan was transformed into a roofed structure.

2553

30

26

2553

50


Renovation of a market in Suphan Buri Province.

27

5
The present state of shop houses near the
Grand Palace with the proposed drawings
after conservation and renovation.

(National Heritage)

(Heritage Buildings)
(Heritage Sites)

28

2553

100

Conservation of
Heritage Buildings
and Sites
he year 2010 was

busy

time

for

conservation activities
at

the

CPB

with

respect

to Heritage Buildings and

Heritage Sites. Architectural
groundwork

and

seeking

tenants understanding were

undertaken in sites around the
Grand Palace; in 2011, the

.

.

(ICOMOS Thailand)


(UNESCO)

CPB believes that physical

development can now take
place following the successful
completion of the Nagaraphirom
Park project in 2010.

The CPB wishes to take this

opportunity to thank Dr. Suvit

Rasmibhuti, Air Vice Marshal
Arvuth Ngoenchuklin, Assistant
Professor

Dr.

Yongtanit

Pimolsathean, Mr. Ronnarit

Dhanakoses, Mr. Borvornvate
Rungrujee and Professor Edward
Van Roy for their most valuable
contributions to the CPB in this
regard.

29

2554

(Heritage Site)

26
2552


2553

Nagaraphirom Park affords stunning views of the most-visited attractions

and the riverine way of life.

30

( )

Relocation of government office buildings allowed the BMA and the CPB to create this beautiful park.

4 2553

05.00 - 21.00 . (Aggregated

Data)

(Accurate)

100

31

The CPB places importance on aspects critical to childrens growth and development.

(Social Enterprise)

2553

1. (Youth Development)

32

1,261

 84


7

84 2554

DIVERSE CSR ACTIVITIES

he CPB is glad that throughout the last decade it has been
able to expand its social projects initially on a small scale
among its tenants and now encompassing society at large.
The year 2010 witnessed many projects that addressed, inter
alia, temple restorations, community water research (with Dr. Royol
Chitradon of the Hydro and Agro Informatics Institute), rice research
and development with the Rice Department of the Ministry of
Agriculture and Cooperatives.

Within this diversity, a main theme which has emerged, however, is

clearly youth development promoted with our core allies at the SCB
and the SCG. The projects under this main theme are characterized by
support given to the Ministry of Education for inculcating His Majesty
the Kings Sufficiency Economy Philosophy in the Thai school system,
the establishment of the Rattanakosin Exhibition Hall on
Ratchadamnoen Road for Thai youngsters (interactive cultural learning)
and numerous other projects for Thai youths (scholarships, national
community-conscious project competitions, the SCGs badminton
academy, etc.)

In 2011 the CPB looks forward to further expanding its role in this

regard as well as improving its effectiveness in selecting and carrying

out these social projects with its partners and allies. For our other
stakeholders contemplating expansion of their CSR activities, we would

Children start to have a balanced education
from a very early age.

like to suggest that the fruits of these projects are just as beneficial as
the financial returns of the other economic projects in our portfolio.

2553

Dr. Chirayu Isarangkun Na Ayuthaya presented awards to winners

of the You Are My Inspiration school project.

33

34

2553 710

17

18

The CPB awards scholarships to children living on its land from primary to university level.

72

25
2553


5

200

SCG Badminton
SCG Badminton
Academy

The badminton courts at the CPB on every
Saturday morning are reserved for children in
CPB communities who join the CPBs Sport
Summer Camp during their summer holidays.
Futsal Competition held by the CPB obtained
high level of interest.

(SCG)

2.

2553

80 2550
84
2554

35

History, Culture,
Religion and
Environment
ormerly,

temples

played a significant
role,

artistically,

educationally, morally and

socially in many aspects of Thai
society. The temple serves as an
important social unit because it
is the center of the community.
Thus, the CPB has joined with
public and private entities and
other concerned individuals to
seek funding for the preservation
of

royal

monasteries

and

temples and their collections of

historical artifacts.

The CPB has also been an

active

participant

in

the

conservation and promotion of

precious Thai cultural and
national heritages such as the
Rattanakosin Exhibition Hall,
the Khon Masked Dance for
Youth project, and many more.
The CPB also participates in
various

economic,

social,

cultural and environmental

activities.

36

()

4 1
2
3
4

37


Exhibition area of

Rattanakosin Exhibition Hall.

- Life Explorer 1

(. )

38

Rattanakosin Exhibition Hall come and experience the best of Rattanakosin in a day.

Edutainment

Interactive Self-learning


9
2553
9
9

2553

2553

2553
After enthusiastic response in India, the Khon Masked Dance for Youth Project

initiated a performance tour in 2010.

...

39

3.

2553

1 ()


2549

40

1

The First Royal Factory (Fang) in Chiang Mai Province demonstrates to the general public

His Majesty the Kings genuine concern for his people in a very remote area.

2553

10,000

48

()

1

()

1


CTC 2010

CDM Clinic Forum

Carbon Neutral
Conference

(Voluntary Emission Reduction:

VERs)

The Returning Home Project for Elephants

obtained support from the CPB.

41

4.

2553

NSTDA Chair
Professor

(.)

5 NSTDA
Chair Professor 1 2
.

2

()

Awarding research grants for the Rice
Department

42

NSTDA Chair
Professor . .
The CPB is proud to be associated with the
National Science and Technology Development
Agencys Chair Professor Award. The picture
shows Professor Chamras Limtrakul, a leading
world-class researcher from Kasetsart
University in nano-petrochemical products
receiving the award.

()
()

FM 99.5 MHz
The traffic radio station supported by the CPB
Foundation.

...
FM99.5 MHz

Mr. Arsa Sarasin, H.M.s principal private secretary, and Pol. Lt. Gen. Trairat Amatyakul came
to the opening of the traffic radio station. His Majestys concern for the traffic woes of Bangkok
residents as conveyed to Mr. Arsa gave impetus to the birth of this project.

5.

2553

... FM 99.5
MHz

2553

()

() ...

7

2553

6.

43

5 .



191
(191)

2553 10 19

A fire drill for a CPB community.

(Mobile Unit)

44

Support in various forms was regularly given to the operations of the Metropolitan Police.

System maintenance provided by CPB officials in CPB communities around Bangkok.

2553

8 29




Big Cleaning Day

Big Cleaning Day

Big Cleaning Day campaign for betterment of the environment in CPB communities.

(Excessive Dependency)

45

Conclusion
he CPB strives for the
balanced good of all its
stakeholders based
upon the virtuosity
and wisdom contained in His
Majesty the Kings Sufficiency
Economy Philosophy.

The 1948 Crown Property

Bureau
legal

Act

provides

framework

for

the

clearly

differentiating the CPBs assets

from the personal properties of the
reigning monarch. It is the duty of
the CPB under this Act to
administer the assets under its
Board of Directors chaired by the
Minister of Finance.

The CPB wishes to report a

satisfactory year in 2010 in which

there was good balance between
the financial and social outcomes
of its activities. Looking at 2011
and beyond, the CPB feels that it is
financially secure to meet any
changes and challenges that might
affect its stakeholders.

Regarding future non-financial

challenges, the CPB is particularly

focusing on globalization factors
and the internal problems that
Thailand may encounter. In this
context, the CPB must not become
complacent in its own financial
security

but

remain

fully

committed to improving the

performance of its staff to benefit
stakeholders further. How to
enhance this performance will be
our main question and task in
2011. Hopefully the answer will be
found so that implementation can
be carried out as soon as possible.

46

2479
(.)

( 44,000 )

93

(SCB) (SCG)

2553

1.

2.

3.

4.


5.


2553

2553

Mindset



(Learning
Organization)

(WorldClass Quality)
2554

47

 2553

ANNUAL REPORT 2010
OF THE CROWN PROPERTY BUREAU
LEARNING ORGANIZATION FOR WORLD-CLASS QUALITY

ISBN 978-974-8259-40-6
2554
2,000




173 10300
0 2687 3846, 0 2687 3856
0 2687 3006


( )
151
10230
/ 0 2509 9091 - 2