ABOUT RGMI

We Rajiv Gandhi Management Institution are a venture by the Gramodaya Trust that pledges to impart the best management and corporate education with the aim of creating world leaders. The trust believes in the novel concept Education for all. Since 1983, we have been actively working towards achieving this goal by providing the right education and by taking forth the socio-economic development of students from varied backgrounds. We have already made our mark in a wide rang of educational faculties such as Management, Engineering, Medicine, Nursing and Pharmacy in the past 27 years. Our RIBM, RBS and RIDE are learning centers that combines business theory with practical applications, insuring that students grasp the context in which they will practice their skills.

Vision
Rajiv Gandhi Institute of Distance Education [RIDE] offers online programs designed and developed by experts for better conceptual understanding at a distance mode. We provide management studies in an online learning environment so that one can move forward without detaching from the present commitments. With a fully equipped learning management software for 24x7 and mentorship program, we facilitate our students with a flexible learning approach that helps them excel in our management programs from anywhere in the world We provide management studies in an online learning environment so that one can move forward without detaching from the present commitments ...

ABOUT RIDE
Rajeev Institute of Distance Education (RIDE) was established in 2007 with the sole objective of offering professional courses through ODL Mode to meet the need of large number of aspiring students. RIDE has received Institutional Recognition from Distance Education Council (DEC), Govt. of India. RIDE has academic partnership with KSOU, Karnataka for MBA Distance Program RIDE is fully equipped with Learning Management Software (LMS). This gives round-the-clock online access to distance education courses. RIDE is offering PG as well as UG Programs through Online and Distance Mode.

Mission
Our Mission is to Inculcate and Enhance Leadership and managerial qualities in individuals, by facilitating learning and insuring holistic development through maximum utilization of the competitive environment and latest technology. By offering an integrated curriculum that blends theoretical concepts with practical applications in conventional, Virtual and Open teaching Methodology, we provide individuals with the knowledge needed to effectively manage organizations in any dynamic situations.

A Flexible Route to Success

 Post Graduate Program in Marketing Management (PGPMM)

Introduction Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. This program covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills. Potential Careers People already working in sales or those seeking a career in marketing will benefit from the broad theory and practical base that this program provides. It will prove helpful for entrepreneurs seeking to launch new products or revamp existing products in the market. This program is for those who wish to pursue a career in marketing and are seeking a formal qualification.

Semester I

Semester II

101 Principles of Management and Organizational Behavior 103 Executive Communication 110 Marketing Management 105 Management Information Systems 117 International Business

114 Entrepreneurship Development 111 Accounting & Finance for Managers 119 Product & Brand Management 120 Industrial & Services Marketing 121 Marketing Trends in Global Scenario

Fee Structure For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee) For NRI / Foreign Resident: USD 850/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)

Exam Fee Per Attempt:

Exam fees per subject per attempt Rs. 400 / US $ 30 has to be paid by D.D at the time of Examination. For Subsequent attempts the exam fees will be Rs. 400 per subject / US $ 30 Payable at the time of examination. Total Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favor of RIDE, Pune" Payable at Pune.
Duration: One Year. Validity of Registration: One year Six months. Eligibility: 10+2/ Diploma with min 3 years of experience.