Decision Making Decision making is one of the important tools in a business.

Once you made a wrong decision, youre business is more likely to fail. On the other hand, if you made the right decision, youre business has the possibility to succeed. But it is really hard for a decision maker to make a right decision.

Decision making is said to be intentional according to March. It is intentionally made and one should work hard in order to make the right decision for the improvement of the business. It is also consequential. You may face many problems and take some risks and consequences. It is optimizing too. You should look at the positive outcome. It is based on preferences (wants, need and interests) and expectations to the outcome.

Decision making is about choice amongst alternatives. This is where Theory of Choice takes place. It is a process of thinking, identifying alternatives and selecting the option. Youll specify first the problem, identify all the possible solutions to the problem and then select the best of those. And when the first choice fails, try the other alternatives and your back-up plans until you succeed.

Identify where you will pay attention: 1. Political and organizational context of decision making where many decision makers who have different preferences cooperate 2. Need to distinguish between routine/ non-routine decision making there are rules and standards in doing the procedures of decision making 3. Problems associated with ambiguity doubtful problems