TWENTY FIRST CENTURY CHALLENGES IN STRATEGIC MANAGEMENT

Presented by Osama Riaz L1S08MBEX2027 Javed Iqbal L1S09MBEX2042

INTRODUCTION
Strategy Basically makes a bridge among these questions: 'what is strategy? 'where are we today? 'where we want to go in future?', and 'how we can go there?'

THE ART OR SCIENCE ISSUE THE VISIBLE AND HIDDEN ISSUE THE TOP-DOWN OR BOTTOM-UP APPROACH

THE ART OR SCIENCE ISSUE

External & Internal Environments Conduct Research Evaluate the Pros and Cons of Various alternatives

THE VISIBLE OR HIDDEN ISSUE

Visible and open rather then hidden and secret.

REASONS TO OPEN STRATEGY COMPLETELY

Managers, Employees and other Stakeholders Investors, creditors. Visibility promotes democracy Participation and Involvement

REASONS TO MAKE STRATEGY SECRET AND HIDDEN

Free circulation creates benefits to rivals firms Secrecy limits criticism Participants in Visible Strategy attracts rival firms Secrecy limits rival firms from duplicating

THE TOP DOWN OR BOTTOM UP APPROACH

Top Level Management Lower & Middle Level Management

QUESTIO QUESTIONS